In an industry where big launches usually feature Bollywood stars, cricketers, or influencers, vivo did something different with the release of its V40 series smartphones in India. Instead of the usual celebrities, Vivo brought their loyal customers on stage and surprised them with brand-new V40 series phones. This is a happy change for product launches as it reflects how a brand like vivo is committed to its user base. Only a few brands have dared to do a big fat product launch event with customers at the forefront.
In the past, we’ve seen brands use customer feedback as a shield against tough questions at press conferences. Yet, inviting real customers to stand on the dais as stars is unprecedented. Vivo celebrated its 10-year milestone in India by honoring the people who have genuinely championed their brand—their users. This heartfelt gesture marked the occasion and fostered a deeper connection with their audience. The selection process for these lucky customers was just as thoughtful.
How these vivo users were selected?
Vivo reached out to users who had captured significant memories with their Vivo phones, like a mother’s 60th birthday, emphasizing the brand’s and its consumers’ personal bond. This approach rewards loyalty and strengthens it, creating a community of users who feel genuinely valued.
In case you missed it, the V40 phones carry the V series legacy forward and focus on design, form, and cameras. The V40 series specifications and pricing are as follows:
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vivo V40 & V40 Pro Specifications
The V40 and the V40 Pro boast a stunning 6.78″ 3D curved AMOLED display with a peak brightness of 4,500 nits. While the V40 is powered by the Qualcomm Snapdragon 7 Gen 3 SoC, the Pro variant gets the much more powerful MediaTek Dimensity 9200+.
For the cameras, the vivo V40 Pro features a 50 MP Sony IMX921 sensor with a 1/1.56″ size and f/1.9 aperture. The setup also includes a 50 MP IMX816 2x telephoto lens and a 50 MP ultra-wide lens with a 119° field of view, all enhanced by ZEISS imaging.
The vivo V40, on the other hand, comes with the same 50 MP Sony IMX921 sensor and 50 MP ultra-wide lens but lacks the 50MP Telephoto lens seen on the Pro model. Both phones also share the same 50MP selfie camera on the front with several AI features.
Other specs include a 5,500mAh battery with 80W fast charging support, dual 5G, Bluetooth 5.4, and a USB Type-C 2.0 port. Software-wise, both the V40 series phones run on the latest FunTouch OS 14 out of the box, with a promised 3+4 years of updates.
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Vivo V40 Series Price and Availability
The Vivo V40 is available in three color options: Lotus Purple, Ganges Blue, and Titanium Grey. The Vivo V40 Pro is available in two color options: Ganges Blue and Titanium Grey. Both phones will be available via Flipkart, Vivo.com, and other retail stores.
Regarding the pricing, the Vivo V40 starts at ₹34,999 for the base 8/128GB option and goes up to ₹41,999 for the 12/512GB option. The Vivo V40 Pro meanwhile starts at ₹49,999 for the base 8/256GB option and tops at ₹55,999 for the 12/512GB option.
As part of its launch offers, Vivo is offering a 10% instant discount on all models and free 6 months of accidental and liquid damage protection.
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