Samsung India has today launched two new affordable budget J series handsets, the Galaxy J2 (2016) and Galaxy J Max, in India priced at 9,750 INR and 13,400 INR respectively. While the new generation J2 will serve as the launch pad of new J series feature like Smart Glow and Turbo Speed Technology, the J Max is more of a calling tablet with a massive 7-inch display.

Samsung Galaxy J2

Let’s talk about J2 and the new innovations it incorporates first. The Smart Glow is Samsung’s attempt at redefining LED lights. Smart Glow is an LED ring around the camera that can be customized to glow in specific colors, and for specific contacts and applications. Smart Glow can also be used for system alerts and to assist with selfies.

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Samsung Galaxy J2 2016 UI

The Turbo Speed Technology is where Samsung reduces the size of pre-installed apps, keeps a check on background processes and optimizes RAM management (pushing less frequently used apps out) to have enough free RAM available at all times. The company claims 40 percent boost in app loading time.

The Galaxy J2 2016 also benefits from SBike mode and Universal Data Saving. Other hardware is pretty basic. You get 5-inch HD Super AMOLED display, 1.5 GHz quad-core Spreadtrum SC8830 chip, 1.5GB RAM, 8MP + 5MP selfie camera and a 2600mAh battery. Software is latest Android 6.0 Marshmallow.

Samsung Galaxy J Max


The Galaxy J Max, apart from its colossal 7-inch WXGA (1280 X 800) resolution TFT display, offers 1.5 GHz quad-core processor, with 1.5GB RAM, 16GB internal storage, up to 200GB MicroSD card support, 8MP + 2MP rear front camera combo, and a 4000 mAh battery. It also includes UDS and SBike mode (even though no one would dare use that while riding a bike).

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The Galaxy J2 (2016) will be available in Gold, Silver and Black colors starting from 14th July 2016. The J Max shall retail in in Black and Gold colors starting July end. Samsung is offering double data offer for 6 months to Airtel consumers with both of these devices.

At Samsung, we are always looking for ways to enhance user experience and drive consumer delight. With the advent of 4G, exponential increase in app usage and ensuing need for multi-tasking, consumers are on the lookout for high performance device. With Turbo Speed Technology, Samsung engineers have made a quantum leap in optimizing the operating system and hardware to provide consistent best-in class performance out of the box and over time.

Samsung Galaxy J2 2016 also comes with an innovative ‘Smart Glow’ notification system which has a wide-range of utility benefits while also adding a fresh new design element to the device. The Samsung Galaxy J Max with 7’’ screen is designed to offer consumers the best entertainment consumption experience on a smart device,” Mr Manu Sharma, Vice President, Mobile Business, Samsung India, said.

Samsung Galaxy J2 (2016) and J Max Specifications And Features:

Model Samsung Galaxy J2 2016 Samsung Galaxy J Max
Display 5-Inch, Super AMOLED HD Display 7-inch, WXGA 1280 X 800
Processor 1.5GHz quad-core Spreadtrum SC8830 processor, Mali-400MP2 GPU 1.5GHz quad-core
RAM 1.5GB 1.5GB
Internal Storage 8GB, 32GB MicroSD card supported 8GB, 256GB MicroSD card supported
Software Android 6.0 Marshmallow Android 5.1 Lollipop
Primary Camera 8MP AF, F/2.2 lens 8MP AF, F/1.9 lens
Secondary Camera 5MP, F/2.2 lens 2MP, F/2.2 lens
Battery 2600 mAh 4000 mAh
Others Dual SIM, 4G LTE with VoLTE, Smart Glow, WiFi, Bluetooth, GPS, FM radio Dual SIM, 4G LTE with VoLTE, WiFi, Bluetooth, GPS, FM radio
Price 9,750 INR 13,400 INR


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