OnePlus captures 40 Percent share in premium smartphones segment in Q2, 2018

Main Image
  • Like
  • Comment
  • Share

With OnePlus 6’s grand entry in India this year, the sale of mobile behemoth OnePlus accounted for close to 40 percent of premium phones sold in the Indian market during the second quarter of 2018, according to a report by Hong Kong-based Counterpoint Research.

Samsung stood second at 34 percent share in premium segment sales, whereas Apple fared the lowest at 14 percent share in premium segment market this year. Putting together the numbers sold by top three brands, Samsung, Apple and OnePlus swept nearly 88 percent of the entire premium market segment in India. However, the figure seems weak when compared to 95 percent premium segment sale of these brands in the Q1, 2018.

Read More: OnePlus confirms Android P update for OnePlus 3 and 3T

Mobile phones priced at Rs 30,000 and above are broadly categorized as “Premium Smartphones”. The segment witnessed a decent annual growth of 19 percent and sequential growth of 10 percent in the second quarter of 2018.

The report said that “The uptick in consumer demand in the premium segment was driven by increasing offers around the new launches as compared to a year ago…This is due to the entry of new players in the segment led by Huawei (P20), Vivo (X21), Nokia HMD (Nokia 8 Sirocco) and LG (V30 Plus)”.

Samsung managed to bag a little over one-third share in the premium smartphone segment during Q2, 2018 by aggressive promotion around its flagship Galaxy S9/S9+.

On individual assessment, OnePlus 6 topped the chart in terms of its sale in premium segment category, with Samsung Galaxy S9 Plus and OnePlus 5T ranking 2nd and 3rd respectively.

Neil Shah, Partner and Research Director, IoT, Mobile and Ecosystems, Counterpoint Research stated that “The steady focus on high-end flagship smartphones and unprecedented community connect helped OnePlus earn user trust and spread brand awareness through word of mouth,”.

Read More: Whatsapp users can now make conference voice and video calls

Related Articles

ImageSnapdragon 8s Gen 3 vs 8 Gen 2: Which One is Better?

Qualcomm recently announced the Snapdragon 8s Gen 3, the latest addition to its flagship 8 Gen lineup. It’s an affordable version of the Snapdragon 8 Gen 3, designed to make AI accessible for upper mid-range smartphones. In a recent comparison, we found that the Snapdragon 8 Gen 3 was more powerful than the Snapdragon 8s …

ImageOnePlus Tops The Best Selling Premium Smartphone Brand In India, 2018: Counterpoint

Ever since their genesis, Oneplus phones have taken the smartphone world by storm with their flagship killing specs and price tag. They have a cult following and are able to draw large sales too. The leading research firm Counterpoint finds this to be true. Their Market Monitor Service Data for Q4 2018 reports Oneplus as the leader …

ImageApple shipments drop 20% in Q1 cutting down the global premium smartphone segment

Apple sales are shrinking which could be a major concern for the fans and the whole smartphone market. The Counterpoint Reseach’s Market Monitor Service identifies a 20% year-on-year fall in Apple’s shipment causing an 8% YoY decline for the global premium segment. The major reason could be the longer replacement cycles for iPhones, as apparently, …

ImageOnePlus now leads premium Smartphone segment with 48-Percent Market Share

According to figures quoted by International Data Corporation’s (IDC), OnePlus managed to capture a staggering 48 percent market share in the premium smartphone segment in India in Q4, 2017. This is certainly a remarkable growth for a nascent brand that The premium segment here has been defined to include phones that cost $400 (Approx. Rs. …

ImageOnePlus 12R 5G Review: Affordable OnePlus offering for a Premium Experience

Last month OnePlus launched the next generation of flagship smartphones in the country. OnePlus 12 5G and OnePlus 12R 5G were announced during a ‘Smooth Beyond Belief’ event in New Delhi. While the OnePlus 12 5G is a premium flagship offering, the 12R 5G offers a top-notch OnePlus experience at a slightly more affordable price. …

Discuss

Be the first to leave a comment.