OnePlus now leads premium Smartphone segment with 48-Percent Market Share

By Deepak Singh • Updated On 23 Feb 2018

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According to figures quoted by International Data Corporation’s (IDC), OnePlus managed to capture a staggering 48 percent market share in the premium smartphone segment in India in Q4, 2017. This is certainly a remarkable growth for a nascent brand that

The premium segment here has been defined to include phones that cost $400 (Approx. Rs. 26,000) or more. The segment itself grew by 97% YOY, thus outperforming the overall market growth of 54% YOY.

Vikas Agarwal, General Manager at OnePlus, said, “It is truly remarkable that OnePlus has become the biggest Android premium smartphone brand within just 3 years of entering the Indian market. It is a great validation of our user-focused approach and online first business model. We are truly humbled and grateful to our business partners and loving community for their continued support.”

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Globally, OnePlus revenue shot up to $1.4 billion with India making the most contribution.

The OnePlus 5 and 5T have been massive success stories simply because they present a premium hardware-software package that simply works for most people. The current crop of OnePlus flagships are capable performers and run one of the best-designed software skins around. The camera is the only week point, but that too is good enough for the price.

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Deepak Singh

Deepak Singh is a technology journalist and editor with over 13 years of experience covering consumer electronics. A computer engineering graduate, he has developed deep expertise in chipsets, displays, and hardware performance.

Over the past decade, Deepak has reviewed more than 700 products, including smartphones, laptops, TVs, and audio gear. He currently leads the editorial team at Smartprix, focusing on accurate, useful, and hands-on tech reporting.

When he’s not testing new devices, Deepak enjoys reading and spending time with his family.

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