Asus Zenfone 3 and Zenfone 3 Ultra Officially Announced

Main Image
  • Like
  • Comment
  • Share

After an year (or more) of witnessing the same Zenfone 2 design on a number of similarly named products, we are glad to see the new Zenfone 3 series being rolled out. Asus today announced three new Zenfones – the Zenfone 3, the Zenfone 3 Delux and the Zenfone 3 Ultra.

Also Read: Zenfone 3 Delux officially Launched

The Zenfone 3 Delux is the top end one, where asus resolutely flexes its full hardware musle. The Zenfone 3 makes some compromises to make almost the same design and experience available for a lower price, and the Zenfone 3 Ultra is a large display handset aiming to deliver fine multimedia experience.


The new Zenfones use tried and trusted Metal + Glass construction. There is gorilla glass on front and back (2.5D one on the front), sandwiching a sandblasted aluminum side frame. Keeping up with the modern trends, the rear-mounted volume rocker in Zenfone 2 is replaced by a fingerprint reader. Navigation keys and volume rocker are once again placed conventionally. The handset will be available in gold, blue, black, and white.

The Zenfone 3 includes a 5.5-inch IPS+ LCD display and is powered by Snapdragon 625 octa-core chipset with 4GB RAM and 64GB storage. Other hardware includes 16MP rear camera with Laser AF, PDAF, an 8MP front facing camera and a 3000 mAh battery.

Asus-Zenfone-3-Ultra smartprix

The Zenfone 3 Ultra includes a much-much larger 6.8 inch display with 1920 x 1080 full HD resolution and boasts of a 79 percent screen to body ratio. The display is powered by ASUS-exclusive Tru2Life+ Video technology which optimizes every pixel in each frame. While for embellished audio experience, there are two new powerful five-magnet stereo speakers and a NXP smart amplifier, and virtual 7.1-channel surround sound with DTS Headphone:X.

The 23MP rear camera integrates Asus TriTech autofocus system that automatically chooses between 2nd generation laser AF, PDAF, or continuous autofocus. Other features include Snapdragon 652 octa-core processor, 4GB RAM and a 4600 mAh battery with Quick Charge 3.0 support.

Zenfone 3 and Zenfone 3 Ultra Specifications And Features

Model Asus Zenfone 3 Asus Zenfone 3 Ultra
Display 5.5 inch IPS+ LCD, Full HD, Gorilla Glass 3 6.8 inch, Full HD
Processor 2GHz Snapdragon 625 octa-core 1.8GHz Snapdragon 652 octa-core
Internal Storage 32GB/64GB 64GB/ 128GB
Rear Camera 16MP, dual LED flash, Sony IMX318 sensor, f/2.0 aperture, 4-axis OIS, 3-axis EIS, Laser AF 23MP, dual LED Flash, Sony IMX318 sensor, f/2.0 aperture, 4-axis OIS, 3-axis EIS, Laser AF
Front Camera 8MP, F/2.0 aperture 8MP
Software Android Lollipop based Zen UI 3.0 Android Lollipop based Zen UI 3.0
Battery 3000 mAh 4600 mAh, Quick Charge 3.0
Others 4G LTE, Fingerprint sensor, dual SIM (Hybrid) 4G LTE, Fingerprint sensor, dual SIM (Hybrid)
Price $249 (32GB variant) $479 (64GB variant)
Deepak SinghDeepak Singh
Deepak has more than 8 years of experience in covering technology for several eminent publications in India. He currently leads an enthusiastic team of young writers at Smartprix and tries to uphold the highest quality standards.

Related Articles

ImageSamsung Republic Day 2023: Best deals on Galaxy Z Flip 4, S22 Ultra, and more

Samsung India has announced the “Grand Republic Sale,” which offers huge discounts and cashback on various Samsung products, including Galaxy smartphones, laptops, tablets, wearables, TVs, and electronic appliances. Until January 21st, the sale will be accessible on, Samsung Exclusive Stores, and the Samsung Shop App. The Galaxy Z Fold4 (review), Galaxy S21 FE (review), …

ImageAsus unveils a 5.9″ Zenfone 8 and a 6.67″ Zenfone 8 Flip with upstate specs

Asus Zenfone 8 series debuts with a 5.9″ model and a bigger 6.67″ Flip variant. The differences between the two phones don’t stop there. They both sport different max screen refresh rates, memory configurations, battery volume, IP certification, and camera setup. But, a strong similarity between the two has to be the Snapdragon 888 processor …

ImageAsus Zenfone 8 Mini could make its way to India wielding an SD888 SoC

Asus has scheduled the global launch event of its Zenfone 8 series for May 12. The company is expected to introduce three models in the lineup including Zenfone 8, Zenfone 8 Mini, and Zenfone 8 Pro. Out of the three, the Asus Zenfone 8 Mini has reportedly received BIS certification in India suggesting its arrival …

ImageApple offers discounts on iPhone 14 Series, MacBooks, Watch Ultra & more via its official website in India

Apple has recently launched a new range of MacBook Pros and MacBook Minis in India along with a new 2nd-generation HomePod. Now, the brand has announced a slew of discounts on some of its products via Apple’s official website in the country. Some of the products that are available at discounted prices include iPhone 14 …

ImageSamsung Galaxy Book 3 Ultra images leak out; here’s your first look

We previously reported that Samsung could introduce the Galaxy Book 3 series alongside the Galaxy S23 Series. The devices will become official during the Galaxy Unpacked 2023 Part 1 event in the first week of February 2023. Now that the first Galaxy Book 3 series photographs have surfaced online, it seems Samsung is planning to …


Be the first to leave a comment.