Asus Zenfone 3 and Zenfone 3 Ultra Officially Announced

By Deepak Singh • Updated On 14 Sept 2016

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After an year (or more) of witnessing the same Zenfone 2 design on a number of similarly named products, we are glad to see the new Zenfone 3 series being rolled out. Asus today announced three new Zenfones – the Zenfone 3, the Zenfone 3 Delux and the Zenfone 3 Ultra.

Also Read: Zenfone 3 Delux officially Launched

The Zenfone 3 Delux is the top end one, where asus resolutely flexes its full hardware musle. The Zenfone 3 makes some compromises to make almost the same design and experience available for a lower price, and the Zenfone 3 Ultra is a large display handset aiming to deliver fine multimedia experience.

The new Zenfones use tried and trusted Metal + Glass construction. There is gorilla glass on front and back (2.5D one on the front), sandwiching a sandblasted aluminum side frame. Keeping up with the modern trends, the rear-mounted volume rocker in Zenfone 2 is replaced by a fingerprint reader. Navigation keys and volume rocker are once again placed conventionally. The handset will be available in gold, blue, black, and white.

The Zenfone 3 includes a 5.5-inch IPS+ LCD display and is powered by Snapdragon 625 octa-core chipset with 4GB RAM and 64GB storage. Other hardware includes 16MP rear camera with Laser AF, PDAF, an 8MP front facing camera and a 3000 mAh battery.

The Zenfone 3 Ultra includes a much-much larger 6.8 inch display with 1920 x 1080 full HD resolution and boasts of a 79 percent screen to body ratio. The display is powered by ASUS-exclusive Tru2Life+ Video technology which optimizes every pixel in each frame. While for embellished audio experience, there are two new powerful five-magnet stereo speakers and a NXP smart amplifier, and virtual 7.1-channel surround sound with DTS Headphone:X.

The 23MP rear camera integrates Asus TriTech autofocus system that automatically chooses between 2nd generation laser AF, PDAF, or continuous autofocus. Other features include Snapdragon 652 octa-core processor, 4GB RAM and a 4600 mAh battery with Quick Charge 3.0 support.

Zenfone 3 and Zenfone 3 Ultra Specifications And Features

Model	Asus Zenfone 3	Asus Zenfone 3 Ultra
Display	5.5 inch IPS+ LCD, Full HD, Gorilla Glass 3	6.8 inch, Full HD
Processor	2GHz Snapdragon 625 octa-core	1.8GHz Snapdragon 652 octa-core
RAM	3GB/ 4GB	4GB RAM
Internal Storage	32GB/64GB	64GB/ 128GB
Rear Camera	16MP, dual LED flash, Sony IMX318 sensor, f/2.0 aperture, 4-axis OIS, 3-axis EIS, Laser AF	23MP, dual LED Flash, Sony IMX318 sensor, f/2.0 aperture, 4-axis OIS, 3-axis EIS, Laser AF
Front Camera	8MP, F/2.0 aperture	8MP
Software	Android Lollipop based Zen UI 3.0	Android Lollipop based Zen UI 3.0
Battery	3000 mAh	4600 mAh, Quick Charge 3.0
Others	4G LTE, Fingerprint sensor, dual SIM (Hybrid)	4G LTE, Fingerprint sensor, dual SIM (Hybrid)
Price	$249 (32GB variant)	$479 (64GB variant)

Deepak Singh

Deepak Singh is a technology journalist and editor with over 13 years of experience covering consumer electronics. A computer engineering graduate, he has developed deep expertise in chipsets, displays, and hardware performance.

Over the past decade, Deepak has reviewed more than 700 products, including smartphones, laptops, TVs, and audio gear. He currently leads the editorial team at Smartprix, focusing on accurate, useful, and hands-on tech reporting.

When he’s not testing new devices, Deepak enjoys reading and spending time with his family.

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