Apple’s biggest and most important event is taking place tonight. CEO Tim Cook himself labeled it the “Awe Dropping event,” featuring a puzzling thermal camera-style logo, and the keynote was confirmed for September 9th. Apple is poised to introduce the iPhone 17 line, marking the first significant design overhaul in five years.
Alongside the new iPhones, we’re anticipating new Apple Watches, AirPods, and the next evolution of Apple Intelligence. If you want to catch all the reveals as they happen, here’s everything you need to know about how to watch the show and what to expect.
How to Watch the Apple Event Live
The event will be broadcast live from the Steve Jobs Theater in Cupertino. Based on past events, you can expect the presentation to last between one and two hours.
- When: Tuesday, September 9, 2025
- India Time: 10:30 PM IST
- Where to Stream: You can watch the live keynote on any of Apple’s official channels:
- Apple’s Official Website
- The Apple TV app
- Right here, in this YouTube streaming
What Time Does the Apple Event Start in Your Region?
Here’s a breakdown of when the event kicks off around the world:
- US: 10:00 AM PDT / 1:00 PM EDT
- India: 10:30 IST
- Canada: 10:00 AM PDT / 2:00 PM ADT
- UK: 6:00 PM BST
- Europe: 7:00 PM CEST
- Singapore & China: 1:00 AM SGT/CST (September 10)
- Japan: 2:00 AM JST (September 10)
- Australia: 1:00 AM AWST / 3:00 AM AEST (September 10)
- New Zealand: 5:00 AM NZST (September 10)
What to Expect: The iPhone 17 and More
The main event, of course, is the iPhone. But several other products are waiting in the wings.
The iPhone 17 Lineup
Leaks point to four distinct models, all featuring significant design and hardware changes. The most visible rumored change is a new horizontal camera bar, similar to Google’s Pixel lineup.
1. iPhone 17
The new baseline model is expected to get a larger 6.3-inch 120Hz ProMotion display, a big upgrade from the previous 6.1-inch screen.
2. iPhone 17 Pro
Rumored to feature a sleeker build with a lighter aluminum frame.
3. iPhone 17 Pro Max
The top-tier model could pack a massive 5,500mAh battery, a redesigned camera module, and an upgraded 48MP telephoto lens.
4. iPhone 17 Air
This is the rumored wild card. It’s said to be an ultra-slim phone at just 5.5mm thick with a 6.6-inch display and a single, powerful rear camera.
The thermal logo teaser has also sparked rumors about new cooling technology to handle more powerful processors or even a new thermal imaging camera feature. The new iPhones are expected to come in Black, White, Grey, Dark Blue, and Orange.
Wearables
1. Apple Watch Series 11
Expect refinements to health sensors and a focus on improved battery life.
2. Apple Watch Ultra 3
The rugged model may get faster charging, expanded satellite features, 5G connectivity, and an even larger display.
3. AirPods Pro 3
A potential redesign could bring even more powerful active noise cancellation (ANC).
4. Powerbeats Fit
The Powerbeats Fit could offer improved ANC, better sound, and a more comfortable fit.
Apple Event FAQ
Q: What is the event called?
A: Apple is calling it the “Awe Dropping event.”
Q: What will be the main announcement at the Awe Dropping event?
A: The iPhone 17 series.
Q: When can I pre-order the iPhone 17?
A: If Apple sticks to its usual schedule, pre-orders will likely open on Friday, September 12, 2025.
Q: When will the iPhone 17 be released?
A: The official release date in stores and for shipping is expected to be Friday, September 19, 2025.
