iPhone 17 Release Date: How To Watch The “Awe Dropping” Event?

By Shikhar Mehrotra • Updated On 5 Sept 2025

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TL; DR

The iPhone 17 lineup (including four different models) will be unveiled during the “Awe Dropping” launch event scheduled for September 9, 2025.
At the upcoming event, Apple will introduce the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, which comprise this year’s iPhone lineup.

With less than a week remaining until the iPhone 17 release date, we’re officially in the endgame now. Reports and renders have been pouring in from all directions, and from what it looks like, the upcoming iPhone is Apple’s biggest bet, not just in terms of design, but also in redefining the way users experience day-to-day performance, the Liquid Glass user interface, and other vital improvements. Apple is positioning the iPhone 17 as more than a generational refresh, and we’re all excited (and a bit nervous) at the same time.

Also Read: Apple iPhone 17 Launch Likely on September 9, 2025; Here’s How We Know

iPhone 17 Release Date

The iPhone 17 lineup (including four different models) will be unveiled during the “Awe Dropping” launch event scheduled for September 9, 2025. Apple has already sent out media invitations and posted the new event logo on its website (which contains an intuitive easter egg).

How To Watch The “Awe Dropping” Launch Event?

Apple has also listed the livestream on its official YouTube channel, allowing you to watch the entire event live. For your convenience, we’ve added a YouTube event card above; you can tap the “Notify Me” button to receive an alert once the event begins. Additionally, Apple will share details about the products once they’re showcased during the launch event.

Also Read: Every Apple Product that the Company Might Launch in 2025

What To Expect From The September Apple Event?

At the upcoming event, Apple will introduce the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, which comprise this year’s iPhone lineup.

Aside from that, the company will release the Watch Series 11, the Watch Ultra 3, and the Watch SE 3. The most-awaited AirPods Pro 3 are also on the cards, along with the iOS 26 software update.

We’re also expecting some wildcards in the event, which include the AirTag 2, the Apple TV 4K (2025), and the HomePod mini 2 (or a HomePod with a display).

Also Read: iOS 26 Public Beta Hands-On: The Good, The Bad, and The Buggy

Explore our coverage of various products, anticipated upgrades, and leaked pricing details below.

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Shikhar Mehrotra

Shikhar Mehrotra is a seasoned technology writer and reviewer with over five years of experience covering consumer tech across India and global markets. At Smartprix, he has authored more than 1,700 articles, including news stories, features, comparisons, and product reviews spanning automobiles, smartphones, chipsets, wearables, laptops, home appliances, and operating systems. Shikhar has reviewed flagship devices such as the iPhone 16, Galaxy S25+, and Sennheiser HD 505 Open-Ear headphones. He also contributes regularly to Smartprix’s growing automotive section.

With a deep understanding of both iOS and Android ecosystems, Shikhar specializes in daily tech news, how-to explainers, product comparisons, and in-depth reviews. His DSLR photography in product reviews is recognized as among the best on the team.

Before joining Smartprix, Shikhar wrote for leading publications including Forbes Advisor India, Republic World, and ScreenRant. He holds a Bachelor of Arts in Journalism and Mass Communication from Amity University, Lucknow.

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