TL; DR
- Maruti Suzuki partners with Qualcomm for EV tech.
- Upcoming Maruti EV to feature Snapdragon Digital Chassis.
- Snapdragon tech already powers Tata, Mahindra, BMW, Mercedes EVs.
The whispers have finally turned into a public announcement. Maruti Suzuki and Qualcomm have officially confirmed their strategic partnership at Qualcomm’s recent “Snapdragon for India” event, confirming our exclusive report from last year.
In a symbolic gesture, the head of Maruti Suzuki India joined Qualcomm executives during the Snapdragon Auto Day, cementing a collaboration that puts advanced technology at the heart of India’s largest carmaker.
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Smarter EVs powered by Snapdragon
As part of this partnership, Maruti Suzuki’s upcoming electric vehicle (EV) designed specifically for the Indian market will integrate Qualcomm’s Snapdragon Digital Chassis platform.
While the finer details of implementation are still under discussion, Maruti Suzuki may adopt the entire Snapdragon Digital Chassis or select specific components that align best with their EV strategy. This upcoming EV won’t just be electric; it will be intelligent. That said, the automaker can also pack in these features to their premium Ice fleet as well in due course.
The Snapdragon Digital Chassis is a comprehensive suite of technologies covering everything from the infotainment screen and digital cockpit to in-car connectivity (5G, Wi-Fi), and advanced driver-assistance systems (ADAS).
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Maruti’s decision to partner with Qualcomm is both a significant leap forward and a necessary step to stay competitive in an increasingly tech-driven automotive landscape. The Snapdragon Digital Chassis is already the platform of choice for several other key players in the Indian market. Homegrown rivals like Tata Motors and Mahindra & Mahindra are already leveraging it in their flagship models.
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