Following the Delhi High Court order, Asus renames its 2019 flagship as Asus 6z. The company has sent out media invites for the June 19 launch event. Originally christened as Asus Zenfone 6 (review), the phone will be exclusive via Flipkart and the teaser page on the microsite also reflects the new name.
Backpedaling, the high court had put an interim order restraining Asus from selling it’s Zen’ branded products. Telecare Network, the parent company of Indian mobile phone brand- Zen Mobile had charged a trademark impairment plea against the Taiwanese company.
The company had swiftly released a press statement assuring that the supply, aftersales service, and technical support would be unaffected by this. It said its working closely with the court to sort things out. The Zenfone title seems to have been removed as a result. Henceforth, the phone would premiere in India as Asus 6z, a name similar to its predecessor.
A hearing for the trial is set for today, i.e. June 10, 2019. Let’s see how the matter unfurls before the court. As for the phone, it’s a midrange spec beast featuring Snapdragon 855, 5000mAh battery, Flip camera module, etc.
Asus Zenfone 6 made its official debut on May 16 in Spain. It came out in 3 variants, starting at a price tag of 499 Euros, which converted to Rs 39,000 approximately. The company is yet to reveal the Indian price details. Anyhow, we are a few days from the launch date.
So, what do you think of the new name? We’d say its simpler and better.