Cupertino-based technology leader Apple is preparing to make 2025 a landmark year for product introductions. The company has outlined plans to unveil up to three new Home Products, six updated devices, five new iPhones, and additional offerings. Insights from analysts Mark Gurman and Ming-Chi Kuo have provided a glimpse into Apple’s anticipated launches and their timelines. Below is an overview of the expected lineup of Apple products for 2025.
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Apple’s Winter & Spring Launches for 2025
The first batch of products from Apple will reportedly be arriving in February-March 2025. The launch will include these products-
1. M4 MacBook Air- Apple’s top-selling Mac, the MacBook Air, is set to receive an upgrade in 2025. The upcoming MacBook Air will include enhancements such as improved battery life, powered by the new M4 chip, a base RAM of 16GB expandable to 32GB, and the capability to support two external displays alongside its built-in screen. Additionally, it will feature a 12MP Center Stage Camera, providing greater versatility for video calls. This camera will also incorporate a Desk View function, allowing users to stream both their face and the surface of their desk at the same time.
2. iPad 11- Apple’s entry-level iPad is set to receive an upgrade after 2.5 years. The 2025 iteration of the iPad 11 will feature support for Apple Intelligence, enhanced connectivity options with WiFi 6E/WiFi 7, and Bluetooth 5.3, along with compatibility for the new Magic Keyboard and additional improvements. Click here for further details.
3. New iPad Air- Reports from Bloomberg indicate that Apple is set to unveil an updated iPad Air with enhanced internal specifications in the spring of 2025. The iPad Air received a refresh with the M2 chipset in 2024, resulting in a shorter interval of approximately 12 months between the two models, compared to the typical 18-24-month gap seen in the past. The new iPad Air is expected to support the latest Magic Keyboard, feature an improved display, and be equipped with a new chipset for superior performance and efficiency. Additional enhancements will likely include Face ID functionality, compatibility with Apple’s 5G modems, a brighter display with 600 nits of brightness, WiFi 7 support, and an LED flash on the rear.
4. Apple HomePad- Apple is preparing to launch a new smart home device in Spring 2025. Mark Gurman has provided extensive insights into this product, referred to as the Apple HomePad. This device may serve as a significant indicator of Apple’s commitment to the smart home sector. It is anticipated to deliver a level of versatility and performance that is currently unmatched by other smart home devices. The HomePad will be approximately the size of two iPhones placed side by side, featuring a 6-inch display, speakers, a FaceTime camera, and a battery. Its primary functions will revolve around Siri, communication, and home control, supporting applications such as Safari, Music, Notes, and more. The HomePad will be a touch-enabled device but will also support voice commands through Apple’s intelligent features. The home screen will be customizable with traditional Apple widgets and home control options, with a strong emphasis on home security.
Apple is reportedly also working on wall attachments, and speaker bases for desks, kitchens, and nightstands to work in tandem with HomePad.
5. iPhone SE 4- One of the most significant product launches for Apple this spring will be the upcoming iPhone SE 4. Scheduled for release in March 2025, this new model will emphasize Apple Intelligence. Historically, previous iPhone SE models have debuted in the March-April timeframe, suggesting that the iPhone SE 4 will follow suit in March 2025.
The iPhone SE 4 is anticipated to represent a substantial upgrade over its predecessor. Notable new features are expected to include an edge-to-edge OLED display, an A18 chipset, 8GB of RAM, a 48MP rear camera, a USB-C port, and Apple’s first in-house designed 5G modem. Remarkably, all these enhancements are projected to be offered at a lower price point than the standard iPhone series, with the iPhone SE 4 expected to retail for $499.
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Apple’s Summer Launches for 2025
Summer of 2025 will be quieter for Apple with WWDC kicking off and focus being more on software, rather than hardware. However, three launches that are expected to take place are-
6. Apple AirTag 2– Apple’s AirTag has proven to be an effective item tracker since its introduction in 2021. This year, the company is set to release the second generation of this smart tracker, known as AirTag 2. This new version is anticipated to feature an enhanced range, an upgraded ultra-wideband chip, and a redesigned structure that makes the speaker more secure. Additionally, AirTag 2 is expected to offer improved precision-finding capabilities, allowing users to pinpoint the exact location of a lost AirTag through a combination of Bluetooth and ultra-wideband technology.
7. Apple M4 Mac Pro- In 2024, Apple introduced three new Macs featuring the M4 chipset. The company refreshed 50% of its Mac lineup, excluding the MacBook Air, Mac Studio, and Mac Pro. Notably, the M4 Mac Pro is scheduled for an upgrade in the summer of 2025.
8. Apple M4 Mac Studio- The M4 Mac Studio remains a highly favored model, despite being somewhat outdated. It continues to feature the M2 Max and M2 Ultra chips. This year’s M4 Mac Studio is set to include Thunderbolt 5, WiFi 7, and new system-on-chip (SoC) options.
Apple’s Fall Launches for 2025
The biggest launches of Apple take place during its Fall Event every year. The launch event takes place in September-October every year. This year too, the launch event will include-
9. iPhone 17- The iPhone 17 is anticipated to feature an aluminum chassis and will likely be equipped with the A19 chipset, enhancing its performance capabilities. It is expected to showcase a 6.1-inch XDR display and include 8GB of RAM. Additionally, the device may come with a rear camera configuration of 48MP and 12MP, along with a 24MP front-facing camera for selfies.
10. iPhone 17 Air- The latest entry in the iPhone lineup is rumored to be named iPhone 17 Air or iPhone Slim. This model is anticipated to be the slimmest iPhone to date, featuring an aluminum construction for a refined aesthetic. Sources suggest that its thickness will be around 6mm, allowing for a more compact battery. The upcoming device is expected to showcase a 6.6-inch display and will be equipped with the A19 Bionic chipset. Additionally, it is likely to include 8GB of RAM and a 24MP front-facing camera, while the rear will house a 48MP primary sensor.
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11. iPhone 17 Pro- The iPhone 17 Pro is expected to feature a 6.3-inch front display, complemented by a 24MP front-facing camera. This Pro model will be equipped with the A19 Pro chipset and will include 12GB of LPDDR5 RAM. Regarding its camera capabilities, it will boast a 48MP main sensor, in addition to ultrawide and telephoto sensors.
12. iPhone 17 Pro Max- The highest-tier model in the lineup will be equipped with the A19 Pro chipset and 12GB of RAM. It will boast a 6.9-inch display and include a 48MP primary sensor on the rear, complemented by telephoto and ultrawide sensors. The iPhone will be constructed with an aluminum chassis to ensure durability.
13. Apple Watch Series 11- The upcoming smartwatch series from Apple is expected to closely resemble its predecessors. The differences between the Apple Watch Series 10 and Series 11 models are anticipated to be minimal. Nonetheless, a significant enhancement that has been speculated is the inclusion of high blood pressure detection. While this feature will not provide precise blood pressure readings, it will alert users to any potential concerns they should monitor.
14. Apple Watch Ultra 3- The Apple Watch Ultra is set to receive enhancements this year. The anticipated Apple Watch Ultra 3 is expected to feature satellite connectivity and 5G RedCap, broadening connectivity options for users. Additionally, the Watch Ultra 3 will introduce a high blood pressure detection capability, functioning similarly to Apple’s sleep apnea monitoring system. While it will not provide specific systolic or diastolic measurements, it will alert users when they may be experiencing hypertension.
15. Apple Watch SE 3- Apple is anticipated to introduce a new model in its budget-friendly SE watch series in 2025. The Apple Watch SE 3 is likely to feature a plastic casing and be available in vibrant colors. This smartwatch is expected to showcase a refreshed design, potentially drawing inspiration from the 2021 Apple Watch Series 7 or presenting an entirely new aesthetic.
16. Apple HomePod Mini 2– Apple’s upcoming HomePod Mini 2 is set to feature the company’s proprietary Proxima chipset, developed by TSMC, which is intended to lessen Apple’s dependence on external suppliers. This new chipset is designed to enhance energy efficiency and create a more integrated wireless experience across Apple’s product range. It will support WiFi 6E, providing improved bandwidth and increased speeds. Additionally, Apple is expected to introduce AI capabilities to its smart home products in 2025, suggesting that the new chip will be compatible with these advancements. Further information remains undisclosed.
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17. Apple AirPods Pro 3- Apple is expected to introduce the AirPods Pro 3 in 2025, potentially incorporating up to three innovative features. According to Mark Gurman, the new model will be equipped with a cutting-edge H3 chip, enhancing overall performance and extending battery life. Additionally, Gurman suggests that the AirPods will undergo a redesign and will feature enhanced active noise cancellation (ANC). There are also indications that health-related functionalities may be included, such as heart rate monitoring, temperature sensing, and advanced sensors for tracking physiological metrics.
18. Apple TV 4K set-top box- Apple last refreshed its TV 4K set-top box in 2022, and a new version is set to launch later this year. The upcoming model will feature a new Apple-designed WiFi modem, enhancing networking capabilities and expanding the Home devices ecosystem. Additionally, the TV will incorporate Apple Intelligence Support and will be equipped with either the A17 Pro or A18 chipset, along with increased RAM. Further details remain undisclosed at this time.
19. Apple M5 iPad Pro- Apple enhanced the iPad Pro in 2024, but indications suggest another update is on the horizon for 2025. Ming-Chi Kuo reports that the iPad Pro featuring the M5 chipset is expected to begin mass production in the second half of 2025, promising improved performance compared to its predecessor. However, information regarding the launch remains limited.
20. Apple M5 MacBook Pro- Apple is said to be preparing a complete redesign of the MacBook Pro, set to debut in 2026. The upcoming model will feature an OLED display and will showcase a more streamlined design.
Some Surprise Launches of 2025
Apple might spring some surprises in 2025. These can include-
21. New Studio Display
22. New M5 Vision Pro Headset
23. New Magic Keyboard
24. Apple Home Robot
25. Apple Smart Home Cameras
Apple usually teases the products it is about to launch a month ahead, so we will get to know concrete details about Spring launches in February 2025.
Stay tuned for all the latest updates about Apple launches throughout the year.
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