The year 2025 has been off to a busy start for the smartphone market, with launches planned left and right. The only major player missing from the action was Nothing. It seems the company is now gearing up for a landmark smartphone launch, according to a memo (via Evan Blass) from founder Carl Pei.
The company-wide memo reflects on 2024 as a milestone year for the brand. Nothing entered multiple product segments last year while also expanding its smartphone lineup. Speaking about the much-awaited Nothing Phone (3), Carl says the upcoming flagship will offer “breakthrough innovations in user interface” and feature the brand’s first set of AI features.
Carl also revealed in the memo that the company’s workforce has grown, specifically its software and camera teams, which have expanded by almost 50%. This should result in better products and greater innovation.
ALSO READ: Nothing’s 2025 Surprise: Three New Smartphones on the Horizon
Nothing is expected to launch three new phones in addition to the Phone (3). Just last month, multiple Nothing phones appeared in GSM records, including the Nothing Phone (3a), Nothing Phone (3a) Plus, and the CMF Phone 2. Leaked benchmarks suggest the Phone (3a) series will likely be powered by the Qualcomm Snapdragon 7s Gen 3 SoC and feature a dual-camera setup, just like its predecessor.
Nothing is still working to catch up with the AI advancements that other phone makers have achieved since 2023. It will be interesting to see how the Phone (3) tackles the competition.
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