As Apple Plans To Revamp The Mac Lineup With New Chip, The iPhone 17 Might Get More Expensive In August

By Shikhar Mehrotra • Updated On 23 Jul 2026

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TL; DR

iPhone 17 (256GB) may get a ₹12,000 price hike in India to ₹94,990 from early August, according to tipster Abhishek Yadav.
iPhone 17 Pro and Pro Max prices may also rise; supply shortages are affecting iPhone 17 availability.
Apple is reportedly preparing an M6 Mac refresh, starting with a 14-inch MacBook Pro, followed by new iMacs, MacBook Airs, and a MacBook Neo with the A19 Pro chip.

Apple is having quite the month in India. The company has already raised prices across iPads, Macs, and smart home devices. Now, it appears the iPhone 17 series could be next. Meanwhile, a separate Bloomberg report signals a sweeping Mac lineup overhaul is underway.

On the iPhone front, tipster Abhishek Yadav posted on X that Apple has informed iPlanet dealers of an upcoming price revision for the iPhone 17 (review). The base 256GB iPhone 17 is moving from ₹82,990 to ₹94,990. If true, we could be looking at a ₹12,000 or around 14% hike effective from the first week of August.

Also Read: The Pixel 11 Pro XL Colors Leaked And Google Is Playing It Very Safe (Except One)

iPhone 17 Could Get A 14% Hike Soon

The iPhone 17 Pro and iPhone 17 Pro Max could also see similar hikes, though their revised figures remain a secret for now. Both currently start at ₹1,34,900 and ₹1,49,900 in India, respectively. For now, there’s no word yet on whether the iPhone Air is affected. The reason why the hike seems all the more likely is the recent iPhone price hike in Japan.

Apple recently revised iPhone prices in Japan by up to 11.3%, with the standard iPhone 17 going from JPY 1,29,800 to JPY 1,42,800. Separately, a supply crunch is affecting iPhone 17 retail availability across India, with fresh stock expected to reach dealers by next weekend.

Also Read: OnePlus N6x Is Coming To India On July 31, And It Wants To Undercut Its Own Sibling

Apple Plans To Capitalize On The AI Boom With New Macs

On the Mac side, a Bloomberg report claims Apple plans to refresh its entire Mac lineup by next year, capitalizing on rising demand for AI-capable hardware. The 14-inch MacBook Pro, codenamed J804, is expected to ship with the M6 chip, followed by two new iMac models (J833 and J834). The 13-inch and 15-inch MacBook Air models (J913, J915) could also get refreshed, but without a design overhaul.

A new MacBook Neo powered by the A19 Pro chip is also in development, alongside iMac models that may gain OLED displays.

Also Read: iOS 27 Public Beta 2 Is Here: What’s New and How to Install It

Product	Update Expected	Key Detail
iPhone 17 (256GB)	August 2026	Price rising from Rs. 82,990 to Rs. 94,990
iPhone 17 Pro / Pro Max	August 2026	Price hike expected; revised figures unconfirmed
MacBook Pro 14-inch (J804)	Late 2026	First Mac with M6 chip
iMac (J833, J834)	2026–2027	M6 processor
MacBook Air 13 & 15-inch (J913, J915)	Early 2027	Refresh, no design change
MacBook Neo	2026–2027	A19 Pro chip
Mac Mini	2026–2027	M5 Pro and M6 under testing
Mac Studio	2026–2027	M5 Max and M5 Ultra under testing

Also Read: OPPO Find X10 Leak Reveals iPhone 17 Pro-Inspired Camera Design

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Shikhar Mehrotra

Shikhar Mehrotra is a seasoned technology writer and reviewer with over five years of experience covering consumer tech across India and global markets. At Smartprix, he has authored more than 1,700 articles, including news stories, features, comparisons, and product reviews spanning automobiles, smartphones, chipsets, wearables, laptops, home appliances, and operating systems. Shikhar has reviewed flagship devices such as the iPhone 16, Galaxy S25+, and Sennheiser HD 505 Open-Ear headphones. He also contributes regularly to Smartprix’s growing automotive section.

With a deep understanding of both iOS and Android ecosystems, Shikhar specializes in daily tech news, how-to explainers, product comparisons, and in-depth reviews. His DSLR photography in product reviews is recognized as among the best on the team.

Before joining Smartprix, Shikhar wrote for leading publications including Forbes Advisor India, Republic World, and ScreenRant. He holds a Bachelor of Arts in Journalism and Mass Communication from Amity University, Lucknow.

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