TL; DR
- Whirlpool’s Luxuriem 654L refrigerator launches in India at a starting price of ₹98,000.
- 360° Triple Cooling Technology uses three independent evaporators for zero odor transfer.
- The convertible compartment switches modes in under 30 minutes, India’s fastest claim yet.
Whirlpool has just released a large-capacity refrigerator in India. It’s the company’s new flagship model, called Luxuriem. While most premium refrigerators rely on looks and capacity, Whirlpool has done something unique this time. They’ve built an entire cooling architecture that solves three different storage problems for large families.
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Whirlpool Luxuriem: Pricing & Availability
Whirlpool’s Luxuriem is a 654-liter 4-door refrigerator. It costs ₹98,000 in India. You can buy it from retail stores and online platforms across the country.
| Detail | Whirlpool Luxuriem |
| Capacity | 654L |
| Starting Price | ₹98,000 |
| Energy Rating | 3-Star BEE |
| Finishes | Duo Noir, Nero Quartz, Dark Quantum, Rhodium Steel, Cosmos Black |
| Launch Date | September 1, 2026 |
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What Whirlpool Actually Fixed Here
The wider 4-door format lets you store bulky vessels and large platters more comfortably than a regular side-by-side layout. Whirlpool has also introduced India’s first Glass & Metal dual-finish exterior, called Duo Noir.
Beyond the design and look, the company has introduced 360° Triple Cooling Technology. It consists of three separate evaporators, cooling systems, and dedicated airflows that run across the fresh food, freezer, and convertible sections at the same time. In the process, the system ensures no odor transfers from one section to another while controlling humidity in each section.
Whirlpool claims that Luxuriem is India’s fastest convertible refrigerator. It has a claimed transition time of under 30 minutes. Combined with its capacity, the feature could suit large Indian families with six to 10 members or joint families. Add on 100-plus customizable storage modes, and the fridge is clearly designed to be reconfigured on the go, based on usage.
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