TL; DR
- Samsung has officially begun teasing its upcoming foldables with the tagline “New Shape. New Joy.”
- The teasers strongly hint at the arrival of a wider book-style foldable, expected to launch as the Galaxy Z Fold8.
- Samsung is expected to unveil three foldables on July 22: the Galaxy Z Fold8, Galaxy Z Fold8 Ultra, and Galaxy Z Flip8.
Samsung has officially kicked off its teaser campaign for the upcoming Galaxy Z series, and the company seems to be putting all the spotlight on one device in particular: the Galaxy Z Fold8.
So far, Samsung has shared six teaser videos across its Instagram and YouTube channels, and all of them appear to hint at the new wider foldable form factor that has been rumored for months.
ALSO READ: Samsung Galaxy Z Fold8, Z Fold8 Ultra, and Z Flip8 Cases Leak Ahead of Launch
Galaxy Z Fold8 Design Officially Confirmed
The teasers carry the tagline “New Shape. New Joy.” and repeatedly showcase a large rectangular shape transforming into a much boxier and wider shape. While Samsung never directly reveals the device, the animations strongly suggest that the company is teasing the Galaxy Z Fold8’s wider design.
Interestingly, none of the teasers focus on the clamshell form factor or the Ultra model. Samsung’s entire campaign so far revolves around this new shape, making it fairly clear that the wider Fold8 will be one of the biggest highlights at this year’s Unpacked event.
ALSO READ: Samsung’s Wider Galaxy Z Fold8 Spotted in Public for the First Time
Leaks suggest that the Galaxy Z Fold8 could feature:
- 5.4-inch 120Hz cover display
- 7.6-inch 120Hz inner folding display
- Snapdragon 8 Elite Gen 5 for Galaxy
- 50MP primary camera
- 50MP ultra-wide camera
- 10MP front camera
- 4,800 mAh battery
- 45W wired and 25W wireless charging
- One UI 9.0 based on Android 17
ALSO READ: Galaxy Z Fold8: Everything We Know So Far About Samsung’s Upcoming Wide Fold
Galaxy Z Fold8 Ultra and Z Flip7 Also Expected

Samsung is also expected to launch the Galaxy Z Fold8 Ultra, which will succeed the current Galaxy Z Fold7 as the company’s mainstream premium foldable. Alongside these two book-style foldables, Samsung is also expected to unveil the Galaxy Z Flip8.
ALSO READ: Samsung Galaxy Z Fold8 and Z Fold8 Ultra Dummy Units Leak in First Side-by-Side Photos
The next Galaxy Unpacked event is rumored to take place on July 22 in London, and with Samsung now actively teasing the lineup, more official details should arrive in the coming weeks.

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