Nirvana Being, a company known for making products that counter indoor and outdoor air polution, announced idMASK2 for adults and kids, that is aimed at protecting users especially against PM2.5 pollution particles.

When we are active, not only does the volume of inhaled air go up, but we pull the pollutants deeper into our lungs, which create health risks. Nirvana Being claims these masks are fitted with electrostatic cloud filters that capture pollution particles from PM2.5 down to PM0.3, with very little breathing resistance. They are designed, with a superior silicone seal to fit well on the user’s face. The company further claims that these masks filter out 95% of particles and the large surface area of the filter aids in comfortable air flow.

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Nirvana being said it uses a hard-rugged plastic cover that is shatter resistant, with a tight airlock, and replaceable filters, and is easy to wear with adjustable elastic straps. The patented 3-layer facial seal technology assures a comfortable airtight seal which is the highlight of this product. The velvety soft, thin and flexible silicone facial seal easily adjusts to the facial movements. The company assures natural and comfortable breathing even as the user talks without compromising the airtight seal.


Speaking on the launch, Mr. Jai Dhar Gupta, Founder of Nirvana Being, said “As a sports person and as a parent, every time my boys or I would engage in sports in Delhi’s air, I would be deeply conflicted/concerned.  Not anymore – with the idMask2, I have been running outdoors again, the past 6 weeks, after a gap of 4 years, and I feel absolutely safe and secure.  Sport is absolutely essential for growth and development; with the idMask2 I am ecstatic that kids and adults will have the highest level of protection – while we work on a broader change to make our ambient air safe again.”

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The masks are available in three sizes i.e. small for children, medium and large for adults. They can be worn with or without a shield and have replaceable filters. The recommended filter life is 6-8 weeks if used for an average of 1-hour daily for sport/activity. The masks and accessories are available in various combinations.

Air Pollution Mask Price

The mask is priced at Rs. 3,000, the mask and filter set (with 4 filters) costs Rs. 4,000 and with the shield the cost is Rs. 4,900. The shield and mask combination costs Rs. 3,800. The filter set and shield are available individually and in combinations at Rs. 1,700, Rs. 1,200 and Rs. 2,500 respectively. These are available at web stores of Nirvana Being and Amazon and Nirvana Being’s flagship store at Khan Market.

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