LeEco officially foray in India with Le Max and Le 1S

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Chinese entertainment giant LeEco (formally known as LeTv) has now officially entered Indian smartphone market with the launch of Le Max and Le 1S. Both these phone will be available on Flipkart starting from 27 January at Rs. 32,999 and 10,999 respectively (10 percent cashback for Axis Bank cards). The registration process for the flash sale will start today. Le 1S sales start from 2nd Feb, Le Max will arrive starting 16th February.

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Also Read: Meet Le Max, LeTV’s Gigantic Launch Vehicle in India

The Le Max phablet houses a gigantic 6.33-inch QHD (1440×2560 pixels) resolution display and has a metal exterior with almost no bezel on the sides. It features a 64-bit 2GHz octa-core Qualcomm Snapdragon 810 chipset and 4GB of LPDDR4 RAM.
For shutterbugs, it sports a 21-Megapixel Sony IMX230 sensor at the back, which is accompanied with optical image stabilization (OIS), dual-LED flash and a f/2.0 aperture lens. LeEco (LeTv) has taken a leaf out of HTC book and placed a 4-UltraPixel camera at the front for selfies lovers. The Smartphone runs on the EUI which is based on Andriod 5.0Lollipop.

LeEco also talked Le Max Saphire, a limited edition device which will be available for 69,999 INR in India at an unspecified date.

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On the other hand, Le 1S sports 5.5-inch full HD TFT LCD display and is powered by MediaTek Helio X10 Octa-core CPU with 3GB RAM, 32GB inbuilt storage and houses a 3000 mAh battery under its metallic hood. Like Letv Max, Le 1S also sports a fingerprint sensor at the back.

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Company has left no stone unturned to make the lunch event successful. The launch event at Kingdom of Dreams was streamed live on Facebook for all enthusiastic “super fans”. Leading up to today’s launch event, company has been engaging with its super-fans by holding fan meets and preview events in tier-one cities across the country.

Key Specifications and Features:

Model Le Max Le 1S
Display 6.33-inch, QHD (2560 x 1440) IPS LCD,  (No Gorilla Glass, but the phone does include a scratch resistant coating) 5.5-inch full HD (1920x1080p) IPS TFT LCD display with 403ppi
Processor  2.0GHz octa-core Snapdragon 810 processor with Adreno 430 64-bit class 2.2 GHz Mediatek Helio X10 Octa-Core CPU
RAM 4GB LPDDR4 3GB
Internal Storage 64GB / 128GB internal memory. No MicroSD card support 32GB, No MicroSD card support
Software Android Lollipop based EUI Android Lollipop based EUI
Primary Camera 21MP rear camera with dual-tone LED flash, Sony IMX230 Sensor, OIS, f/2.0 aperture, dual ISP support 13 MP Rear Camera With LED Flash
Secondary Camera 4MP front-facing camera with OmniVision OV4688 sensor, 81.6-degree wide-angle lens 5MP Front-Facing Camera
Dimensions and weight 167.1 × 83.5 × 8.95 mm and 204 grams 151.1×74.2×7.5 mm and 169 g
Battery 3400 mAh 3000 mAh
Others USB 2.0 based Type C port, Dual SIM, 4G LTE, Bluetooth 4.1 with AptX, Fingerprint sensor,  NFC Dual SIM, 4G LTE, Fingerprint sensor
Price Rs. 24,999 Rs. 10,999
Deepak RajawatDeepak Rajawat
Deepak Rajawat is a tech journalist and editor at Smartprix, where he reviews smartphones, laptops, TVs, and audio gear. In his 12 years in media, he has reviewed over 1,000 devices. Since joining Smartprix in 2015, his reviewing philosophy has been simple: cut through the spec sheets and tell readers how a gadget actually holds up in daily life.

Before moving to digital tech journalism, Deepak covered sports and worked for legacy print publications, including Hindustan Times and The Statesman. He holds a degree in Journalism and Mass Communication from Calcutta University and is based in Noida.

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