Ahead of the all-electric four-door GT launch, Jaguar has revealed a new brand identity. As part of transitioning from a luxury vehicle brand to an all-electric manufacturer (from 2026), the brand has unveiled a set of new logos. The set contains four new logos which reflect the brand’s voice.
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Jaguar’s Four New Logos
First, there’s a Device Mark, followed by the Artist Mark, Maker’s Mark, and Strikethrough; all the logos and designs represent the brand’s shift from ICE vehicles to EVs, considered more sustainable.
First up is the Device Mark, which uses both upper and lower case characters to spell out the brand’s name in a dusty-brown color on a grainy metallic surface. What’s notable is that the alphabet ‘j’ and ‘r’ are inverted versions of each other.
Then there’s the Artist Mark, which contains the alphabets ‘j’ and ‘r’ in the form of a monogram. Even if you turn the monogram upside-down, it won’t change the appearance. This particular design also has the same color but is more prominent than it is in the Device Mark.
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The Strikethrough Design Contains A Leaping Cat
Apart from the two designs, there are two “Strikethrough” illustrations, one of which shows the alphabet in the company’s name above horizontal lines and the other that has a leaping cat logo carved on top of the lines. The latter is called the Maker’s Mark. It is the only reminiscent of the company’s previous logo.
It is important to mention that none of the new logos carry a roaring Jaguar’s face. To explain this, the brand clarifies that it wants to present itself in a new avatar, and for the same, it is vital to bring “exciting new designs.” Even so, the leaping cat logo isn’t going to leave the Jaguar cars.
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Expect The New Jaguar Cars To Come In Vibrant Colors
Jaguar has also announced that it will incorporate vibrant colors as a cornerstone of its new identity and present them with texture or movement. Although there’s little to no information about how the company will use these logos and illustrations, the Marker’s Mark could be used as a finishing touch on the cars.
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