TL; DR
- During Apple’s third financial quarter ending June 28, 2025, Apple sold iPhones worth $44.58 billion (the projected number $40.22 billion).
- Then comes Mac, which brought in $8.05 billion worth of revenue during the same period, representing a 15% increase over the previous year (making Mac the fastest growing product line during the mentioned period).
- The company’s services division also grossed $23.4 billion (up from $21.45 billion during the same time last year).
The Cupertino-based tech giant Apple just reported its Q3 2025 earnings, and for a global market that’s struggling with geopolitical tensions and Trump’s tariff uncertainties, the iPhone-maker not only met projected expectations in key categories but also surpassed them. While the iPhone (Apple’s best-performing product line) and Mac performed exceptionally well during this time, the services category also did well.
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iPhone Revenue Surpasses the Projected Number
During Apple’s third financial quarter ending June 28, 2025, Apple sold iPhones worth $44.58 billion (the projected number $40.22 billion). The company’s CEO, Tim Cook, attributed the success of the product lineup to the latest iPhone 16 (review) series. Tim Cook also confirmed that Apple sold its three-billionth iPhone during this time, which is a major milestone for the company.
Fun Fact: Apple sold its first billionth iPhone sometime in 2016, and the second billionth iPhone reportedly took off the shelves in 2021.
Then comes Mac, which brought in $8.05 billion worth of revenue during the same period, representing a 15% increase over the previous year (making Mac the fastest growing product line during the mentioned period). I wasn’t surprised to hear about this, given the M4 MacBook Air’s aggressive pricing, upgrade to 16GB of unified memory as standard, and prevalent discounts available shortly after the launch.
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The company’s services division also grossed $23.4 billion (up from $21.45 billion during the same time last year). In totality, the company’s revenue during its third quarter stood at $94.04 billion, which is significantly higher than the expected number of $89.53 billion.
In addition, Apple’s current gross margin remains at 46.5%, which is only a tad higher than the expected 45.9%. For the aforementioned period, the earnings per share stood at $1.57 (higher than the expected number).
These numbers indicate Apple’s strong presence around the globe, a robust supply chain, and the ability to remain resilient during a time of uncertainty. From what it looks like, the company has successfully mitigated the impact of Trump’s import tariffs on iPhones.
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iOS 26 Developer Beta Breaks Records, Becomes The Most Popular Version Ever
During the quarterly earnings call, Cook also mentioned how iOS 26, along with macOS 26 and iPadOS 26, are the company’s most popular developer betas ever. While the CEO didn’t provide any specific numbers, the idea to drop the $99 fee for installing the developer beta has worked in favor of the company.
Currently, iOS 26 is also available as a public beta, an initial hands-on review of which is already live on SmartPrix. Stay tuned for more updates related to iPhone, iOS 26, and other tech news.
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