HTC U Ultra And U Play Launched In India At Rs. 59,990 and Rs. 39,990

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After making its debut in the west, the HTC U series phones have officially made it to India. At a press event presented in New Delhi, HTC presented its new flagship phone, the U Ultra, alongside its relatively affordable sibling, the U-Play. The real highlight of the U Ultra smartphone is its secondary ticker display something similar to the LG V20, new Sense UI, and ‘Liquid’ Design.

The HTC U Ultra will start selling in India starting from March 6 and the U Play will be available later by ‘Mid of March’ 2017. HTC is also offering 7.5 percent cashback to Standard Chartered Cardholders as an introductory offer.

Mr Faisal Siddiqui, President South Asia HTC[1]

With this new Ultra line-up, HTC is emphasizing on design, improved multimedia experience, and artificial intelligence. The Sense Companion on U-series phones shall serve as an alternative to Google Assistant. Like all other contemporary AI assistants, it relies on machine learning technology to offer a personalized experience and to improve with time.

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htc u ultra 2 Apart from this, HTC also introduces its sonar-based audio system “U-Sonic” that will facilitate true sound via headphones. Both devices lack 3.5mm audio jack and come with a multipurpose USB Type-C port for charging, data transfer, and audio output.

The new phone comes with improved aesthetics made out of metal and curved glass. The U Ultra sports a 5.7-inch Super LCD display with 2560×1440 pixel (QHD) resolution and Gorilla Glass 5 protection. On top of it, there is a 2-inch secondary display with 1040×160 pixels resolution.

Also Read: Galaxy Note 7 Rises From The Dead

The phone uses Qualcomm’s premium Snapdragon 821 chipset mated to 4gigs of RAM. In India, it comes with 64GB internal storage and supports media expandable via microSD card (up to 2TB). The display on 64GB variant is protected by Gorilla Glass 5.

u Ultra 2

For shutterbugs, the HTC U Ultra flaunts a 12-UltraPixel rear shooter with 1.55-micron pixels, a BSI sensor, laser + phase detection autofocus, optical image stabilization, a f/2.8 aperture, and dual-tone LED flash. Up front, it bears a 16-megapixel camera with an UltraPixel mode and a BSI sensor.

Also Read: Huawei Honor 6X Review: A Dependable All-Rounder

On the other hand, the HTC U Play bears a 5.2-inch 1080P display with Gorilla Glass protection. It is powered by a MediaTek Helio P10 chipset coupled with 4GB RAM and 64GB media storage. It comes with a 16-megapixel primary snapper with f/2.0 aperture and 8-megapixel selfie shooter. The phone boots out of the box running on Android Marshmallow based Sense UI and is backed by a 2,500mAh battery.

HTC U Ultra and U Play Specifications 

Model HTC U Play HTC U Ultra
Display 5.2-Inch Full HD, Super LCD 5.7-Inch, QHD IPS LCD
Processor MediaTek Helio P10 processor Snapdragon 821 processor
RAM 3GB/4GB 4GB
Internal Storage 64GB, expandable up to 2TB 64GB, expandable up to 2TB
Software Android Marshmallow 6.0 Android Nougat 7.0
Primary Camera 16MP rear, f/2.0 aperture 12MP rear camera, f/1.8 aperture
Secondary Camera 16MP selfie camera, f/2.0 aperture 16MP selfie camera
Dimensions and Weight 145.99 x 72.9 x 3.5-7.99mm and 145 Grams 62.41 x 79.79 x 3.6-7.99 mm, and 170 Grams
Battery 2500mAh, fast charging 3000mAh
Others 4G VoLTE, Dual band WiFi, Bluetooth, GPS, USB 2.0 Type-C, Hybrid SIM, NFC 4G VoLTE, WiFi, Bluetooth, GPS, USB Type-C, 3.5mm, Hybrid SIM
Pric Rs. 39,990/- (available from mid march) Rs. 59,990/- (available from 6th march onwards)

 

Deepak RajawatDeepak Rajawat
Deepak Rajawat is a tech journalist and editor at Smartprix, where he reviews smartphones, laptops, TVs, and audio gear. In his 12 years in media, he has reviewed over 1,000 devices. Since joining Smartprix in 2015, his reviewing philosophy has been simple: cut through the spec sheets and tell readers how a gadget actually holds up in daily life.

Before moving to digital tech journalism, Deepak covered sports and worked for legacy print publications, including Hindustan Times and The Statesman. He holds a degree in Journalism and Mass Communication from Calcutta University and is based in Noida.

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