Facebook And Instagram Get An Ad-Free Subscription For EUR 12.99 A Month

Main Image
  • Like
  • Comment
  • Share

To comply with European regulations and concerns about data collection and ad targeting, Meta has released an ad-free subscription on an opt-in basis. Like Meta Verified, the ad-free subscription will cost them a monthly fee. However, unlike the verification service, the ad-free experience is available in select regions only. Here’s everything you should know about Meta’s ad-free subscription.

How Does The Meta Ad-Free Subscription Work?

Per an official news post, Meta has introduced a new subscription option in the European Union, European Economic Area, and Switzerland. Starting in November, Meta will offer people who reside in these areas to use social media platforms like Facebook and Instagram for free with ads or subscribe to stop seeing ads. When users opt for the subscription plan, they won’t see any ads on the social media services.

How Much Does The Subscription Cost?

Depending on where a user is, the ad-free subscription for Facebook and Instagram will cost EUR 9.99 per month on the web and EUR 12.99 per month on mobile (iOS and Android). Regardless of the platform they purchase this subscription on, the ad-free status will apply to all Facebook and Instagram accounts linked in the users’ Account Center.

Adding Additional Accounts Will Be Chargable From March 2024

The fees, apart from providing an ad-free experience, also include the platform fees charged by Apple and Google on the App Store and Play Store, respectively. Post March 1, 2024, Meta will charge an additional fee of EUR 6 per month for the web and EUR 8 per month for Instagram on iOS and Android for each additional account users want to link to their Account Center.

Why Does The Ad-Free Subscription Matter?

Like other social platforms and search engines, Facebook and Instagram use certain tools to identify users’ interest for showing them related content and, subsequently, ads. However, to achieve this, the platforms obtain certain information. The ad-free experience allows users to not share such information with the platforms in exchange for a fee, which should be equivalent to what the company would have earned by showing them personalized ads.

Meta Supports Ad-Supported Services

Meta says it believes in ad-supported internet as a proven way to keep digital services free for users “regardless of their economic status.” Further, it also says that it allows small businesses to reach a larger audience. Nonetheless, the option for users to purchase a no-ads subscription “balances the requirements of European regulators” while simultaneously giving users a choice.

For those who choose to continue using Facebook and Instagram without subscribing, their experience will remain the same, which includes certain tools and settings that can personalize one’s ad experience to a limited extent. Meanwhile, advertisers will still be able to reach those who choose to see ads on the platforms.

You can follow Smartprix on TwitterFacebookInstagram, and Google News. Visit smartprix.com for the most recent newsreviews, and tech guides

Shikhar MehrotraShikhar Mehrotra
A tech enthusiast at heart, Shikhar Mehrotra has been writing news since college for an undergraduate degree in Journalism and Mass Communication. Over the last four years, he has worked with several national and international publications, including Republic World, and ScreenRant, writing news, how-to explainers, smartphone comparisons, reviews, and list-type articles. When he is not working, Shikhar likes to click pictures, make videos for his YouTube channel, and watch the American sitcom Friends.

Related Articles

ImageApple Back to School Sale Now Live in India: Get Huge Discounts on MacBooks, iPads & More

Apple’s Back to School Sale 2024 is officially back in India. The sale is now live via offline and online stores, wherein the brand is not only offering huge discounts on Apple MacBooks and Apple iPads but also free goodies like Apple Pencil and Apple AirPods on the purchase of select products. The sale went …

ImageMeta Suggests Charging EUR 13 Per Month From Users For An Ad-Free Experience

Recently, Meta launched the Verified service that offers users the famous blue tick on their profile, among other perks. The service costs Rs. 699 monthly in India, $14.99 in the United States, and £9.99 monthly in the United Kingdom. Observe the price of the service in different countries, as Meta could soon launch another subscription-based …

ImageMeta Debuts Quest+ VR Subscription Service at $7.99/mo

Mark Zuckerberg’s Meta Platforms has launched a VR-based subscription service dubbed Meta Quest+ that gives VR users access to VR content and games. Zuckerberg took to his Instagram handle to announce the service that will cost users $7.99 per month or $59.99 annually. It will be available for Quest 2, Quest Pro, and Quest 3 …

ImageJioCinema Premium Annual Plan is Now Live At Just Rs. 299

A month ago, the OTT Platform JioCinema launched its all-new Premium ad-free subscription plans that started for as low as Rs. 29 per month for a single device for a month. The family plan was announced at Rs. 89 with a similar one-month validity for up to four devices. These plans are currently available at …

ImageJioCinema’s New Premium and Family Plans Offer Ad-Free Experience

JioCinema, the streaming service owned by Reliance Jio, has introduced its first-ever paid subscription plans. This move comes after the streaming service added Hollywood content to its library, including content from Paramount+ and Warner Bros. HBO. JioCinema will continue to offer a free tier with ads, but users who subscribe to one of the paid …


Be the first to leave a comment.