Amazon Prime Day 2026 India: Everything You Need To Know

By Shikhar Mehrotra • Updated On 19 Jun 2026

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TL; DR

Amazon Prime Day 2026 in India runs from July 4 to 6, lasting 72 hours.
Annual Prime membership is available at ₹999 as part of a limited-time anniversary offer.
SBI and Axis Bank cardholders get up to 10% off during the sale.

Amazon has officially announced Prime Day 2026 in India, marking the 10th edition of its annual members-only shopping event.

The sale will run for 72 hours, from 12:00 AM on July 4 to 11:59 PM on July 6. It arrives about a week earlier than Prime Day 2025, which ran from July 12 to 14 and lasted three days.

Amazon Prime Day 2026: Sale schedule

Detail	2026
Start	July 4, 2026, 12:00 AM
End	July 6, 2026, 11:59 PM
Duration	72 hours (3 days)
Edition	10th Prime Day in India

Also Read: No CMF Smartphone This Year: Nothing Says It Couldn’t Deliver a Worthy Upgrade

Amazon Prime Day 2026: Bank & Payment Offers

SBI and Axis Bank credit card and EMI transactions are eligible for up to 10% instant savings.
Amazon Pay ICICI Bank credit card holders will receive unlimited 5% cashback throughout the sale.
Amazon Pay Later users can also opt for interest-free EMIs on cart values of ₹1,500 and above.

Amazon Prime Day 2026: What To Expect?

Amazon has confirmed over 500 new product launches from more than 100 Indian and global brands for the sale, including Samsung, OnePlus, iQOO, Redmi, HP, Asus, Lenovo, Adidas, Puma, LG, Bosch, and Shark Ninja.

Amazon’s own devices, including the Echo smart speakers, smart displays, and Fire TV products, will see discounts of up to 45%.

Also Read: Moto G37 Power 5G Review: 6 Things I Like & 4 Things I Wish Were Better

Amazon Prime Day 2026: Deals Preview

Amazon hasn’t revealed the deals just yet, but it is teasing them on its official website.

Regarding smartphones, the teased models include the Galaxy S25 Ultra, Apple iPhone 17, OnePlus Nord 6, and the iQOO Z11x 5G. Similarly, Amazon is also teasing deals on popular electronics products like the Sony WH-1000XM6, HP Omnibook 3, Dell 15 (i5 13th Gen), and more.

Leading brands participating in the sale event include Samsung, Apple, HP, Dell, Dreame, LG, Haier, Bosch, Godrej, and Panasonic, among others.

Also Read: Apple CEO Tim Cook Says iPhone Price Hikes Are “Unavoidable”

Amazon Prime Day 2026: Prime Membership Discounts

To mark the 10th anniversary, Amazon is also offering discounted membership pricing for a period before the sale begins, basically to increase the number of Prime members.

Plan	Regular price	Sale price
Annual Prime	₹1,499	₹999
Prime Lite	₹799	₹599
Prime Shopping Edition	₹399	₹299

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Shikhar Mehrotra

Shikhar Mehrotra is a seasoned technology writer and reviewer with over five years of experience covering consumer tech across India and global markets. At Smartprix, he has authored more than 1,700 articles, including news stories, features, comparisons, and product reviews spanning automobiles, smartphones, chipsets, wearables, laptops, home appliances, and operating systems. Shikhar has reviewed flagship devices such as the iPhone 16, Galaxy S25+, and Sennheiser HD 505 Open-Ear headphones. He also contributes regularly to Smartprix’s growing automotive section.

With a deep understanding of both iOS and Android ecosystems, Shikhar specializes in daily tech news, how-to explainers, product comparisons, and in-depth reviews. His DSLR photography in product reviews is recognized as among the best on the team.

Before joining Smartprix, Shikhar wrote for leading publications including Forbes Advisor India, Republic World, and ScreenRant. He holds a Bachelor of Arts in Journalism and Mass Communication from Amity University, Lucknow.

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