Amid the ongoing border tensions and self-reliance sentiments in the country, Samsung has managed to climb to the top of the smartphone market standings. To its credit, the brand has aggressively launched a bunch of competent phones at almost all the possible price segments.

Samsung had lost its spot to Xiaomi in the second half of 2017. Although it took some time, the company has bounced back with its highest market share in India since 2018.

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The report is from Counterpoint which states, “in July and August, Samsung rebounded as India recovered from a nationwide lockdown. Samsung has now reached its highest market share in India since 2018 by adopting an aggressive online channel strategy to benefit from opportunities arising due to anti-China sentiments in the country”.

Well, as you can see in the above image, the South Korean titan is helming the crown in the global ranking too. With a lion’s share of 22-percent in August 2020, it beats the likes of Huawei, Apple, and Xiaomi.

Among its three competitors, Huawei will have the toughest times ahead for reasons we all know. As for Apple, the newly announced iPhone 12 series and the reliable sales from iPhone 11 and iPhone SE should help.

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As per Research Analyst Minsoo Kang, “Geopolitical policies and political affairs among nations are affecting the smartphone market in many ways. There will be heightened marketing activity to seize opportunities in these regions and segments. As a result, the concentration of top players in the smartphone market will be much stronger. We see players like Samsung, Apple, Xiaomi, and OPPO benefiting the most.”


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