OnePlus, today announced its plan of unveiling its first Smart TV soon. OnePlus Founder and CEO, Pete Lau, will handle charges for this upcoming division, apart from heading the existing smartphone division. This could be the firm’s first full-scale venture outside of its primary smartphone business. There is no information on whether an existing UI such as Android TV will be employed for this upcoming segment, or OnePlus will develop an altogether new platform for the same.

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Pete Lau, OnePlus Founder, and CEO, said, “I dream about a time when technology is truly seamless, an effortless part of your life without being the focus. As other consumer electronics have evolved and improved our lives, televisions have remained conventional and cumbersome.”

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Lau further added, “We bring inherent advantages to the industry, and with this new division, we’re excited to explore the total connected user experience that can enhance everyday life…For most of us, there are four major environments we experience each day: the home, the workplace, the commute, and being on-the-move. The home – perhaps the most important environment experience – is just starting to enjoy the benefits of intelligent connectivity. Something that seems as simple as displaying the photos from your mobile phone to a television is still difficult to achieve. With the development of AI technology, our imagination is endless – and we are looking forward to the future.


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