OnePlus 7 Pro (review) has stepped up the game from the ‘flagship killer’ to a flagship and so does their brand campaign. Robert Downy Jr. joins the campaign for the new phone. The actor who needs no introduction. He is a synonym for the eccentric superhero Iron Man aka Tony Stark in the Marvel Cinematic Universe. His association with the ‘Never Settle’ brand could add new colors to the fame surrounding the new phone.
Talking about this association, Pete Lau, Founder and CEO of OnePlus, said, “We, at OnePlus believe in having a laser focus in everything we do and in doing whatever it takes to create an exceptional experience for our community. Working with Robert Downey Jr, we see that these ideologies are reflected in him as well, in his creativity and dedication. This synergy has us convinced that nobody could represent what we stand for better and we are delighted to welcome Robert Downey Jr into the OnePlus family.“
After over a decade playing the iconic character on screen, the actor is basking the whopping success of Avengers Endgame movie. His versatile personality resonating with millions of his fans would add a new layer to the existing brand image of OnePlus.
Sharing his thoughts about the association, Robert Downey Jr., said, “It’s cool to see a young brand disrupting the tech landscape… I was challenged to help them create an authentic campaign based on the tenets of quality and craftsmanship, and it’s already proving to be a great fit creatively… In checking out the upcoming ‘OnePlus 7 Pro’ the attention to detail coupled with innovative design was truly impressive…”
Robert will be appearing in a series of brand creatives across mediums across India and China starting with the OnePlus 7 Series launch on May 14. In both Real and Reel, the actor shares a ‘Never Settle’ spirit, standing apart from the crowd like OnePlus.
OnePlus 7 Pro has set new standards with respect to Value for Money. It suits in a full-screen display with a pop-up camera slider, 48MP rear shooter, 90-hertz display, UFS 3.0 storage, 12GB RAM, Snapdragon 855 chip, 30W Warp charging and more. OnePlus 7 Pro and OnePlus 7 made their global debut on May 14, 2019.