Netflix offers some of the best quality content on OTT platforms across the globe. Netflix currently has mobile-only, SD, HD, and UHD streaming packages with millions of users subscribed already. Cut to now, video streaming giant Netflix has partnered with Microsoft to serve ads on its upcoming ad-supported streaming tier. As announced by Microsoft on Wednesday, Netflix will now have an ad-supported tier with Microsoft serving as the global advertising technology and sales partner.
Netflix partners with Microsoft to serve ads
According to Netflix COO Greg Peters, Netflix has a clear course for the future where it wants the consumers to have more choices along with a better TV brand experience for the advertisers. Netflix’s latest ad-supported streaming tier will be available on a global scale where users will be able to stream quality content on the platform without paying a penny (or say pay a fraction of what other plans are available) thanks to the ad-supported tier.
We’re thrilled Netflix has selected Microsoft as its advertising technology and sales partner. We want publishers to have more long-term viable ad monetization platforms, so more people can access the content they love wherever they are. https://t.co/QmPszxJTOf
— Satya Nadella (@satyanadella) July 13, 2022
Netflix has seen quite a significant dip in the subscriber count as well as the revenue it used to churn off. It had to lay off 300 employees following the ordeal. Back in May, Netflix hinted that it will roll out a cheaper version for some of the users considering Netflix plans aren’t usually the cheapest.
Now that the plan has been announced, it will be a delight for potential Netflix users who wanted to get a Netflix subscription but the pricing wasn’t appropriate for them. With the latest ad-supported tier in place, new users should be able to join Netflix and enjoy streaming content while watching the ads served by Microsoft exclusively and globally based on the user information it gets from Netflix.
The ad-supported tier is already being tested in small numbers across the globe. Once the testing is done, Netflix should be able to roll it out to the masses probably by the end of this year as per the reports.
