Lenovo Discontinues Its Vibe Series, To Now Focus On The Moto Range

Main Image
  • Like
  • Comment
  • Share

In an attempt to restructure its mobile operations, Chinese smartphone maker Lenovo has decided to forego the production of its Vibe series of handsets in India, and turn its focus full-time on the Moto-branded lineup of devices.

The news comes courtesy the company’s Vice President for Global Marketing Jan Huckfeldt, who further let it known that the company would, however, continue to launch a Lenovo phone every now and then.

Also Read: Lenovo K6 Power FAQ With Benchmark Scores and Photo Gallery

This implies that the company may introduces its Zuk range of phones ‘labeled’ as Lenovo in the country (pretty much what they did with the Lenovo Z2 Plus handset).

The Vibe series will be discontinued now

Also, the company would indeed bring out budget phones, but would be selling them via the retail stores, thereby meaning that the brand would still be alive in India even though it shuts shop world over.

Huckfeldt cited the successful co-existence of the two (Lenovo and Moto) in the country as the primary reason behind this move and further added that main idea behind this is to use perceived brand value associated with a Motorola device.

As of now, there are three brands Lenovo is in control of now – its own Lenovo one, Moto and Zuk.

Lenovo has decided to focus on its Moto lineup

Also Read: Nokia 6, 5, and 3 First Impression – Are New Nokia Phones Any Good?

Suffice to say, with Moto, Lenovo aims to carve a niche for its own range of device alongside that of Moto, all the while utilizing Motorola’s comparatively higher brand value.

With the Moto brand, Lenovo has already brought out a slew of smartphones this year, including the likes of the Moto G5 family, the Moto C family as well as the recently released Moto Z2 Play (and many more are in the offing, now that Lenovo has decided to change its business model, and focus on Moto alone).

Anurag SharmaAnurag Sharma
Passionate Storyteller, Occasional Writer. \m/ Journalism Undergrad. Trying to win at life one sentence at a time. Why so serious? Let's put a smile on that face. 8)

Related Articles

ImageRealme GT 6T Review: The New Best Mid-Range Killer?

The Realme GT series is finally returning to the Indian market with the Realme GT 6T. The Realme GT 6T is a performance-focused device powered by the Qualcomm Snapdragon 7+ Gen 3 SoC. But hey, don’t let the naming fool you; the Snapdragon 7+ Gen 3 is just as powerful as the Snapdragon 8s Gen …

ImageLenovo unveils Yoga laptops, ThinkBooks, Smart Tabs, Motorola One Zoom and more at IFA 2019

Lenovo has stepped into the IFA 2019 stage with all guns blazing. The company has gushed a galore of products including laptops from its Yoga and ThinkBook lineup, Google Assistant-enabled Smart Display, Smart Tabs, and two new phones from their Motorola arm. The new phones are Motorola One Zoom and Moto E6 Plus. Let’s begin …

ImageMotorola to launch Razr 2022, Moto X30 Pro & Moto S30 smartphones on August 11 in China: Here’s what we know so far

Lenovo-owned brand Motorola has been in the news for the launch of its Razr 2022 edition for a while now. Earlier the brand was supposed to launch the Moto Razr 2022 on August 2 but later that event was canceled due to some reasons. Now, the company has confirmed the new date for the launch …

ImageMoto G85 5G leaks reveal it may not be more than design upgrade

Motorola’s Moto Gxx series has been among the best in terms of affordable smartphones in India and abroad and it seems like Motorola is adding yet another smartphone to the mix. Dubbed as Moto G85 – a successor to last year’s Moto G84, the leaked renders thanks to the courtesy of @EVLeaks give a hint …

ImageMotorola Moto G24 Power Review: Affordable Companion for Everyday Use

Lenovo’s smartphone brand Motorola has added a new member to its affordable ‘G’ Series lineup in India. Motorola G24 Power is the new entry-level offering by Motorola that claims to offer good quality specs at a price that easily fits the budget. The Moto G24 Power falls in the category of smartphones under 10k and …


Be the first to leave a comment.