Apple launched the iPhone 18 Pro earlier this month, and the hype machine kicked in right away. Influencers, actors, and singers flooded Instagram with glossy posts about the new phone. But that’s only half the story. As soon as the phone hit stores, buyers started reporting problems. Face ID can freeze and reboot the phone. Some users are seeing display issues. There’s also an AI storage problem Apple hasn’t fixed. Most coverage skips over these complaints.
Every year, Apple sticks to the same playbook. Influencers show up at the launch, pose with the new phone, and flood social media with slick videos. They all claim it’s a big step up from last year’s model. This year, Bollywood actors joined in. They made timed visits to Apple Stores and posted just before sales started.
But problems with the iPhone 18 Pro are already showing up. If you’re spending over ₹1.6 lakh, you deserve to know what you’re getting before the hype buries the real issues.
Does the iPhone 18 Pro Have a Face ID Bug? Yes, and Apple Confirmed It
Apple has confirmed the iPhone 18 Pro has a Face ID bug that can freeze and reboot the phone, and the company says a software fix is coming early next week.
The bug occurs when Face ID fails during authentication for protected apps. The phone becomes unresponsive and then hard-reboots. 9to5Mac reproduced the problem on an iPhone 18 Pro, and Apple told the publication it is working on an update to address it.
This is a software problem, not a hardware failure. Apple can fix it, but the impact is real for anyone affected. A phone this expensive shouldn’t freeze just because Face ID fails. I don’t expect that on day one.
This is a confirmed bug, and a patch is coming early next week. It affects Face ID authentication on iPhone 18 Pro and Pro Max. Apple has acknowledged it, and the software update should follow then.
iPhone 18 Pro Display Lines: Green and Pink Reports Explained
Some iPhone 18 Pro owners have reported vertical green and pink lines on their displays within days of launch. Apple has already replaced some affected devices.
Right now, there’s not enough evidence to call this a widespread hardware defect. I think it’s best to stay cautious.
At least one circulating video appears genuine. A widely shared image has been questioned because the supposed line appears to run behind the Wi-Fi icon, which does not match how a real display defect would behave. Apple has not publicly acknowledged a display problem.
When several buyers report the same issue just days after launch, it needs attention. If more reports show up, Apple should address it publicly.
iOS 27 Has Bugs Beyond the iPhone 18 Pro
The freeze and reboot problem isn’t limited to the iPhone 18 Pro. Other iPhones running iOS 27 are seeing the same instability.
Apple is already testing iOS 27.0.1. The company has confirmed the update will specifically address the iPhone 18 Pro Face ID problem.
Here’s the bigger picture. Even premium hardware still ships with software bugs. That’s not just Apple. Samsung, Google, and every major phone maker do it too. But Apple built its brand on the promise that hardware and software work together. The standard is higher.
The Influencer Problem Apple Is Not Addressing
Bloomberg’s Apple reporter Mark Gurman recently criticized Apple’s increasing reliance on influencers for product launches and reviews. His argument was straightforward: Apple increasingly fills events and review programs with creators willing to say positive things and ask few difficult questions, in exchange for products, travel, and access.
This isn’t just about Apple. It’s a bigger problem with how tech access journalism works today, and it’s getting worse. Reviews shouldn’t be launch-day marketing. Reviewers should spot what the marketing team tries to hide.
This matters especially in India. Apple has a big aspiration value here. Even people who don’t have means buys these above one lakh rupee products. The iPhone launch with the new playbook of focusing on social content and creator hype will further make things worse.
Apple still delivers a polished product experience. But now, competitors aren’t just catching up. They’re moving ahead in key areas, and Apple needs to pay attention.
That’s why critical coverage matters. If everyone says the product is great, someone still needs to ask what’s wrong. We try to do that here. If you’re spending over ₹1.5 lakh on a phone, you shouldn’t have to be the one testing it for Apple.
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