Google plans to expand its Pixel 5a production and inventory in India, post the Pixel 4a success

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Google is working on a new strategy to bring Pixel 4a successor to India aiming to cover a wider market, says a new report. It also explains the intentions of Google to expand its inventory units and develop Pixel manufacturing sites in India.

In an interview with ET, a senior Google executive said, “Google doubled inventory for Pixel for India last year and this year the intention is to further increase the focus and get a larger share from global inventory for the India market.”

ALSO READ: 10 Best Camera Phones Under ₹20,000 In India in 2020

Google had launched Pixel 4a (review) last year at an aggressive price of INR 31,999 and the company claims that it provided them good results in terms of sales. Following the trends of competitive brands like Apple and OnePlus, the American search giant is looking forward to presenting its upcoming smartphones within a bracket of INR 30,000 to INR 40,000.

Last year, the company had unveiled the 5G version of Pixel 5 and Pixel 4a in the US but skipped the Indian market. Now, the executive gives a reason that 5G services in India are still behind and the 5G hardware configuration ultimately increases the prices. He further said, “Why do we want an expensive phone when Indians can’t use 5G. Because of hardware cost, 5G variants weren’t launched in India.”

Google Pixel 5 goes official

ALSO READ: List of phones with true variable refresh rate displays in 2021

Google is exploring strategies to leverage its brand value in the Indian smartphone industry. It could soon launch mobile phones in different price segments though no official announcement is yet made. Also, if the company finds its way for Pixel production in India, the devices will cater to both domestic and export needs.

Sachin Deo VermaSachin Deo Verma
Sachin covers technology news at Smartprix and he also has a keen interest in automobile and electric vehicles. He keenly gains knowledge from various sources to be updated with the latest tech trends. He is also a passionate Potterhead who dabbles in literature, and poetry, and loves to travel.

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