Google is trying to revitalize Android One Program by relaxing norms

By Deepak Singh • Updated On 5 Nov 2015

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We really had high hopes from Android One program and saw it as the only viable means of delivering speedy low cost and functional updates to low cost Android phones, but being enthusiastic about the project today seems nothing more than wishful thinking.

Manufacturers were never enthusiastic about strict Google norms and homogeneity created among different Android One devices, and thus, only Lava was on-board for the second gen Android One device, which failed to gain any traction.

In fact, Lava soon launched another similar phone, Lava Pixel V2, with similar (not same) hardware which could be a desperate attempt to break free.

Apparently, Google isn’t giving up just yet and is willing to give more freedom to Android vendors regarding what components they use and where they buy them from, reports WSJ. Also, Google will soon release another low cost Android One phone in partnership with Lava appertaining to the new approach.

Also Read: How cool is that! Android One Phones Are Already Getting Android 6.0 Marshmallow

So is this good news?

Well, this might not provide much incentive for partners to come onboard as by now disinterest looms large. Secondly, with Google relaxing norms, Android One might or might not be as meaningful at consumer end even if the project takes off. With many permutations and combinations of hardware, Google might find it difficult to provide quality bug-free updates for all. But only time will ascertain these anticipations.

Deepak Singh

Deepak Singh is a technology journalist and editor with over 13 years of experience covering consumer electronics. A computer engineering graduate, he has developed deep expertise in chipsets, displays, and hardware performance.

Over the past decade, Deepak has reviewed more than 700 products, including smartphones, laptops, TVs, and audio gear. He currently leads the editorial team at Smartprix, focusing on accurate, useful, and hands-on tech reporting.

When he’s not testing new devices, Deepak enjoys reading and spending time with his family.

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