Coolpad today presented a very ambitious handset – The Max, in India. An online exclusive handset which costs 25k, coming from Coolpad camp, which usually launches affordable handsets under 10k, is sure to raise quite a few eyebrows. Coolpad, however, is optimistic and believes people will be drawn to its unique and innovative “Dual in One” feature. Let’s discuss.
Coolpad Max Specifications and Features:
|Display||5.5-Inch, 1080p Full HD resolution Display, curved 2.5D glass, Corning Gorilla Glass 4|
|Processor||1.5GHz octa-core Qualcomm Snapdragon 617, Adreno 405 GPU|
|Internal Storage||64GB, microSD slot (Hybrid)|
|Software||Android 5.1 Lollipop based Cool UI|
|Primary Camera||13MP, PDAF, Dual tone LED Flash, F2.0 aperture lens|
|Battery||2800 mAh with Quick Charge 3.0|
|Others||4G Dual SIM LTE, Fingerprint sensor|
What’s Coolpad Dual in One feature all about?
The “Dual in One” feature essentially refers to two phones in one. This is done by segregating storage in two parts – Home and Private. So, you can install Facebook app in both storage spaces and sign-in with different IDs. You are allowed to have 2 of each app. Or two phones in one, as Coolpad puts it.
A simple tap on home screen icon lets you switch between the two. This means two people can use same app without logging in and out again and again. Or you can have separate work and private accounts logged in simultaneously on your phone. Sounds good. BUT….
You can get most of that just by making separate users account on your stock Android Lollipop+ phone (just pull the notification shade and find the option in the top right corner) or by using guest mode in many custom skins. You may also use apps like parallel spaces to achieve similar goal. Also rooted users can always use titanium backup to create multiple app profiles. Point being, there are always other ways to do that. That’s the beauty of Android.
Coolpad’s implementation, where the dual in one feature is integrated as system level, definitely has some perks. You can share files between two spaces or can hide one partition completely to keep things private, opt out of notifications from one partition, and it works for all apps.
Design and Display
The Coolpad Max will be available in Rose gold and Royal gold colors. The Rose Gold variant has white fascia and white antenna bands. The Royal gold model is golden on both front and back, with black antenna bands. The latter looked better in our opinion.
As far as design goes, Coolpad Max is a slim metal unibody phone that plays by the book. There are no design surprises, and everything looks pretty familiar. There is a rear mounted fingerprint sensor that felt very fast and accurate, an appealing 2.5D Gorilla Glass 4 layered on the display, and curved metal side edges which make room for all slots, and dual speaker grills at the bottom on either side of regular Type A USB port (which is more convenient than USB type C at this point of time).
Navigation keys are on-screen, and you can also customize their order from settings. The display, again, isn’t particularly stunning and that could be a problem at 25K. Whites are tinged with blue as is usually customary in budget handsets. Color saturation and contrast seemed good. Since it is a full HD panel, sharpness isn’t an issue.
The primary rear camera module includes a 13MP ICOSELL CMOS sensor, dual tone LED flash, F2.0 aperture lens and PDAF. Whether or not that translates to anything meaningful can only be determined after a full review. We took some shots in low-lighting at the event venue, and most of them turned out pretty decent. Take a look at some camera samples below.
Coolpad Max Camera Samples
The Coolpad Max employs Snapdragon 617 octa-core chipset, the same one as in recently launched Moto G4 Plus. The chipset works well on Moto G (except for heating with extensive gaming) and here it is aided with more RAM (4GB) and Storage (64GB eMMc 5.0), and thus if UI plays by the rules, performance shouldn’t disappoint basic or moderate users. At the same time, more powerful chips like Snapdragon 652 and Snapdragon 820 are already selling for about the same price and that could be a potential deal-breaker for many.
The chipset will sip power from a modest 2800 mAh battery, but there is Quick Charge 3.0 support to quickly replenish lost battery juice.
The only ace up Coolpad Max’s sleeve is its unique Dual in One feature. Which, as discussed, has workable alternatives. That places Max in a tough spot. It’s not a bad phone, but for now, it seems Coolpad might find it difficult to convince Indian buyers to shell out 25k, but our opinion might very well change once we have examined it closely in our own space.