Apple working on online search engine to compete with Google

Apple may call it Spotlight Search.

Main Image
  • Like
  • Comment
  • Share

Rumors have been brewing since 2015 that Apple is working on its own search engine. The events of November 2022, have pushed this dream further than reality. Amidst this, Apple is still pushing to launch a Search Engine to rival Google.

It’s very well known that Google’s dominance over the Search Engine domain is worldwide. Apple has been developing something like its own behind the doors ever since. According to a recent report by The Information, there have been several statements that claim that Apple is still developing a global online Search Engine.

Apple bought the machine learning start-up LaserLike in 2018 to improve its search capability across devices. Founded by 3 former Google Search engineers Srinivasan Venkatachary, Steven Baker, and Anand Shukla, Apple reportedly said that the intention to develop search capabilities was to improve search for Apple Music and the App store. But in November 2022, LaserLike founders went back to their previous organization and Apple’s rival.

Delay in Apple’s Search Engine

Source: Internet

According to a report by The Information, a team of 200 people led by LaserLike co-founder Srinivasan Venkatachary was operating separately from the group in charge of the search for Apple’s App Store. The team was developing technology to improve search results for Spotlight and Siri Suggestions search features on iPhones and Macs. But the report states that Apple is at least 4 years away from launching its own search engine, according to an insider.

While Google pays around $15 Billion to stay as the default search engine in Apple devices, Apple still thinks the cost is too light. Hence the home-grown search engine will boost Apple’s side of the negotiation till they power up their search database. In a tweet by tech journalist Robert Scoble in May 2022, Apple was supposed to launch it’s own search engine by 2023 (known through insider sources). Hence, the tech giant is considering every option to beat Google such as partnering up with Microsoft for Bing as the default search engine.

While decisions like these must not be taken in haste, Apple surely is lagging behind its biggest rival in areas such as Search Engine and the trillion-dollar organization doesn’t like it.

Related Articles

ImageSamsung Galaxy F54 5G Review: Blingy companion that lasts all day long

Samsung Galaxy F54 5G Review Summary: Editor’s rating: 3.7/5 Design Display Performance Battery Camera Pros Cons Samsung has expanded its Galaxy ‘F’ Series with the launch of the Samsung Galaxy F54 5G in India. This latest addition to the lineup showcases a range of high-end features, including an Exynos processor, a robust battery, a 108MP …

ImageGoogle is working on Anti-Tracking Privacy measures similar to Apple

The tech industry is slowly taking steps to strengthen and secure user data privacy. Recently, Apple was headlining for its newly introduced privacy nutrition labels. And it seems Google joining the suit. The Silicon Valley giant is said to be working on an enhanced anti-tracking feature for improved Android privacy similar to the latest iOS …

ImageApple is hiring the former Tesla autopilot engineer for its in-house self-driving car

Apple seems to be pushing the development of its self-driving electric car and has taken a new step by hiring Tesla’s former Auto-pilot software director Christopher Moore. Apple’s EV project has been reportedly under works for five years with the moniker Project Titan. Bloomberg reports at Apple, Mr. Moore will report to Stuart Bowers who …

ImageSundar Pichai unveils ‘Google Bard’ to compete with ChatGPT: Here’s how it will work

Tech giant Google has officially launched ‘Google Bard’, an experimental conversation AI service to compete with the very popular chatbot ChatGPT from the Microsoft-backed firm OpenAI. The service will first roll out to trusted testers before it becomes available for the public, Sundar Pichai confirmed. Let us try to understand what Google Bard is and …

ImageGoogle AI Video Generator Phenaki could revolutionize the industry

Google is coming up with new inventions every now and then for the masses. Now, the Alphabet-owned organization is back with AI-backed elements to compete with other AI products in the industry. Recently, Google’s AI video generator has joined the race of AI-backed applications. It is pretty similar to other AI image generators that work …


Be the first to leave a comment.