Apple Will Allow Sideloading Apps To Users In The EU, But On Its Terms

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Apple has controlled the app distribution via its App Store for years. While the company has a comprehensive review process for submitting apps, it also charges a significant commission on purchases made by its online app store. To break this, the European Union devised the Digital Markets Act.

Apple Plans To Charge Fees From Sideloaded Apps

Per a Digital Markets Act directive, the Cupertino-based tech giant Apple will soon announce changes to enable sideloading of apps. In other words, iPhone users in the European Union should soon be able to download apps from outside the App Store. However, reports suggest that Apple won’t go down easy.

Per the Wall Street Journal, Apple will allow users to download apps from outside the App Store for the first time. However, the company plans to charge fees and conduct app reviews for the sideloaded apps. It isn’t clear whether the fees will be based on the app’s revenue or a one-time fee.

Will Apple Also Review The Apps Downloaded On iPhones?

Another unclear aspect is how Apple plans to review apps that aren’t available via the App Store. The app fees and the review process put Apple back in the position it was earlier – where the European Union doesn’t want it – to decide which apps should or should not be used on the iPhones and take commission from the ones that qualify.

Some Companies Are Gearing Up To Distribute Their Apps Via Other Sources

On the other side, companies like Meta Platforms and Spotify are preparing to provide their apps outside the App Store. The former is creating a system that enables users to install apps directly from Facebook ads, whereas the latter will allow new users to download the app from its website. Further, the Windows maker Microsoft could create its app store for smartphones.

The concerned changes in the App Store policy must float by March 2024. However, speculations suggest that Apple could introduce them with iOS 17.4, which happens to be the next stable iOS public release.

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Shikhar MehrotraShikhar Mehrotra
A tech enthusiast at heart, Shikhar Mehrotra has been writing news since college for an undergraduate degree in Journalism and Mass Communication. Over the last four years, he has worked with several national and international publications, including Republic World, and ScreenRant, writing news, how-to explainers, smartphone comparisons, reviews, and list-type articles. When he is not working, Shikhar likes to click pictures, make videos for his YouTube channel, and watch the American sitcom Friends.

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