Apple had its first big event of the year live broadcasted from Apple Park. As always the event kicked off with Tim Cook vaunting how the brand is making a difference in people’s lives. So, after a few words on Earth Day, Apple’s Carbon Neutral gains and goals, the intro of Apple Card Family, Podcast Subscription service, and iPhone 12 Purple color, Apple revealed the long-awaited and rumored AirTag. The company took the veil off a bunch of other products too.
Here’s everything Apple unveiled at the Spring Loaded event:
AirTag, as you may know already, is Apple’s take on Tile and other object tracking solutions. It comes with a U1 chip and works with other U1-enabled devices (which includes iPhone 11 and after). Basically, attach it to the devices you are likely to lose or miss, and when you have a hard time finding them, fire up the AirTag from the Find My section and it lets you get hold of the lost or missing object thanks to visual, haptic, and audio response.
Apple assures it won’t be tracking people and also highlighted features such as unwanted tag detection, audible alerts, and rotating identifiers.
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Apple TV 4K
Apple TV 4K is powered by A12 Bionic chip and features Dolby Vision, HDR high frame rate, a new color balance option that can be triggered using the iPhone and a revamped aluminum-made Siri Remote (with a click pad).
As expected and evident from the name, the new iMac joins the prevailing M1 line of products. Apple claims, “CPU performance is up to 85% faster than previous 21.5-inch iMac. GPU performance is up to 2x faster, even up to 50% than fastest discrete graphics available in 21.5-inch model. Machine learning up to 3x faster with 16-core neural engine.”
Besides the new processor, the thing packs 8GB RAM, 256GB SSD, 2 fans, and still manages to be 11.5mm in thickness.
On the front, there is a 24-inch 4.5K screen with True Tone, antireflective coating, and a 1080p webcam up top. The camera is paired with a three-mic system aided by beamforming to allay ambient noise. Now on the audio front, the machine sports a six-speaker setup with two pairs of woofers, Dolby Atmos-based surround sound.
As for connectivity, the M1 Mac houses up to four USB-C ports (two Thunderbolt), along with a clever cable management solution for the power connector and Ethernet. Lastly, the Magic Keyboard now comes with a built-in Touch ID ability.
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M1 iPad Pro
Apple has upgraded the iPad Pro also with the 8-core M1 CPU with claimed 50% improved gains against the last-gen model. This is coupled with an 8-core GPU that boasts up to 40% faster graphics compared to the previous generation.
Other things in the repertoire include ProMotion display (Liquid Retina XDR Mini LED panel on the 12.9-inch model), 12MP ultrawide TrueDepth camera, integrated studio-quality mics, LiDAR scanner, four speakers, 2TB storage, USB-C ports (with Thunderbolt and USB4 compatibility), and support for 5G, the latest gaming controllers, Pro Display XDR at 6K resolution, Apple Pencil, Smart Keyboard Folio, and the Magic Keyboard.
All of these and it is just 6.4mm thin and weighs around 680 grams.
Price and Availability
- Apple AirTag is priced in India starting at ₹3190. You can buy a pack of 4 at ₹10900.
- Apple 24-inch M1 iMacs start at ₹119900.
- Apple M1 iPad Pro 11 inch model starts at ₹71900 while the bigger 12.9-inch model begins at ₹99900.