Up until last year only geeks in India were familiar with the name Xiaomi (and how it is pronounced) and perhaps its Arch Nemesis, LeTv, stands at the same juncture today. The company has already shown its explicit interest in India and with increased activity on Indian shores in last couple of weeks, LeTvs arrival in India is all but officially confirmed.

LeTv? Doesn’t ring a bell

LeTv is a very popular brand in China, primarily known for online media content creation and Televisions. Both LeTv and Xiaomi have different operating principles, but due to overlapping interests the two have been involved in no holds barred skirmishes involving law suits and company heads showering diatribes at each other.

LeTv Le 1s Launched

LeTv has today launched the successor of Le 1, the Le 1S which flaunts a 7.5 mm slim ‘All Metal’ design with glittering set of hardware underneath.


Well, there is a 5.5 Inch Full HD display, MediaTek’s premium Helio X10 (MT6795T) processor, 3GB LPDDR3 RAM, quality 32GB eMMC 5.0 storage and Andorid 5.1 Lollipop based EUI 5.5 on board all for a budget price of $173.

The EUI 5.5 system for Le 1s introduce multi-desktops, a feature that simultaneously displays content and reduces the need for flipping between apps, across TV/movies, sports, games, shopping and more.

The 13MP rear camera include Phase detection AF, F2.0 aperture, LED flash and can record 4K videos at 30fps. The selfie snapper includes 5MP Samsung S5K5E2 sensor with 85-degree wide-angle lens on top.

There is a OnePlus 2 like USB 2.0 based Type C port at the bottom, but with fast charging supported. Other notable features include 4G LTE, fingerprint scanner, WiFiac, MHL 2.0, dual SIM card slot, Dolby audio and Dirac HD audio technology.

Letv uMax120 TV

LeTv also introduced 120-inch (3840 x 2160 pixels) 4K 3D display Television in China which runs on EUI TV software based on Android Lollipop.

There is 1.4GHz quad core chip assisted by 3GB RAM and 32GB storage to push the Smarts in it. The Letv uMax120 3D 4K TV has been priced at 499,900 Chinese Yuan or approx. US$ 78,663 (Approx 51,11,156.13 INR)



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