Transsion Holdings – parent company of Tecno, Infinix, iTel, Spice, and oraimo brands – has made its way to the top five Largest Mobile Handset Player in India. The Chinese firm now accounts for an overall 4 percent market share in Q1 2018 across brands.
The numbers were brought in by Counterpoint who also pointed that the Transsion Holdings growth is largely driven by iTel. The offline brand has maintained its strong foothold in the feature phone segment with 17% YoY growth by volume. Whereas its Tecno has played second fiddle by registering a growth of 23% QoQ in Q1 2018.
Furthermore, Infinix, the online smartphone brand of Transsion India, following its successful launch in August 2017, has been well received by the consumers. The brand recently launched its first selfie-centric smartphone with Full View display “Hot S3” in Q1 2018 strengthening its smartphone portfolio, comprising Hot 4 Pro for entry level; Note 4 & Hot S3 for mid-level and Zero 5, the flagship “Dual Camera” smartphone.
The company states a couple of reasons for its success in India. The first is the go-to-market strategy and differential marketing approach tailored for each brand under its umbrella. And second, a superlative distribution network, customer service and game-changing service promises.
Transsion has a robust pan-India presence with a deep distribution network of 1.05 lakh retailers and 3,000 plus channel partners, enabling the company to cater to the length and breadth of the country.
Speaking on the achievement, Mr. Marco Ma, Chief Managing Director – TRANSSION India, said, “We are deeply delighted to have achieved this success within 2 years of our operations in India and emerged as one of India’s leading mobile phone players. India is a key priority market for TRANSSION. We are consistently working towards providing world class experience, and, customized mobile solutions to the Indian consumers. Having said that, we are glad to gain recognition as well as a strong endorsement from a credible industry body, Counterpoint. This further fuels our commitment towards Indian consumers.”