TL;DR
- Sony has officially launched its 2026 TV lineup in India, led by the flagship BRAVIA 9 II and the more affordable BRAVIA 7 II.
- Both models drop the usual white LEDs and switch to a new True RGB backlight. With separate red, green, and blue LEDs, these TVs deliver richer and brighter colors.
- The 55-inch BRAVIA 7 II starts at ₹2,21,990 (best buy), while the massive 85-inch BRAVIA 9 II tops out at ₹6,69,990.
Sony India wants to win back the premium living room. Today, it launched the 2026 BRAVIA 9 II and BRAVIA 7 II TVs. While most high-end TVs use OLED, Sony is betting big on a new LCD tech called True RGB.
Sony promises deep OLED-like colors and the brightness of a top LED, without any risk of burn-in.
What is True RGB, and why should you care?
To get True RGB, start with how regular TVs work. Most LED TVs, even Mini-LEDs, use a white or blue backlight. That light passes through a color filter to make the picture.
Sony’s True RGB skips the color filter. The TV uses a processor called RGB Backlight Master Drive Pro and lights up the screen with separate red, green, and blue LEDs. Since the light is pure color from the start, it stays vivid even at high brightness. You get bold reds and deep greens, even if sunlight fills your room.
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BRAVIA 9 II vs. BRAVIA 7 II: Which one makes sense?
Both TVs use the same True RGB backlight, run Google TV, and support Dolby Vision and Dolby Atmos. The BRAVIA 9 II adds a few hardware extras to earn its flagship badge.
- Glare-Free Screen: The 9 II uses a special matte coating (Immersive Black Screen Pro) that blocks room reflections while keeping the dark parts of the screen pitch black.
- Better Audio: The 9 II includes a more complex speaker setup with upward-firing tweeters to make the sound match the action on the screen.
- Peak Brightness: The flagship model gets brighter highlights, so HDR movies stand out even more.
Both TVs come with HDMI 2.1 ports for 4K 120Hz gaming. You can plug in any modern console or high-end PC and get the full experience.
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Software: Google TV and a nod to physical media
Sony keeps Google TV as the operating system. The interface is clean, fast, and runs all the big streaming apps. Sony says these TVs will get a future update with Google’s Gemini AI, which should make voice searches smoother and more accurate.
Sony still includes its own streaming app, Sony Pictures Core. It streams movies at a higher bitrate than Netflix or Prime Video, so the picture looks almost as sharp as a 4K Blu-ray. You get 10 free movie credits when you buy the TV.
The pricing strategy in India
| Model | Screen Size | Best Buy Price (INR) | Official MRP (INR) |
| BRAVIA 9 II | 85-inch | ₹6,69,990 | ₹9,89,900 |
| BRAVIA 9 II | 75-inch | ₹5,39,990 | ₹8,39,900 |
| BRAVIA 7 II | 85-inch | ₹5,29,990 | ₹7,19,900 |
| BRAVIA 7 II | 75-inch | ₹4,19,990 | ₹6,19,900 |
| BRAVIA 7 II | 65-inch | ₹2,74,990 | ₹4,39,900 |
| BRAVIA 7 II | 55-inch | ₹2,21,990 | ₹3,59,900 |
The bottom line
Sony is making a big bet. OLED still wins for perfect blacks, but it can’t always handle bright rooms. True RGB is Sony’s fix for that. It should last longer than OLED and avoids burn-in, while finally giving color accuracy that purists want. The tech is real, the price is aggressive. Now it just needs to impress in stores.
Frequently Asked Questions (FAQ)
What is Sony True RGB technology?
True RGB is a backlight system that uses separate red, green, and blue LEDs rather than a single white LED. This allows the TV to produce more accurate, vibrant colors that do not fade or wash out at high brightness levels.
When are the new Sony BRAVIA 9 II TVs available in India?
The BRAVIA 9 II launched on June 29, 2026. Both the 9 II and the 7 II are available immediately through Sony retail stores and major e-commerce platforms.
Will the 2026 BRAVIA TVs get Google Gemini?
Yes. Both TVs run Google TV at launch and are slated to receive an over-the-air update that integrates Google Gemini for advanced voice controls and smarter content searching.
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