Sony Launches New Bravia XR Master Series A95L OLED TV in India

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Sony, the renowned Japanese electronics manufacturer, has introduced its latest innovation to the Indian market with the launch of the Bravia XR Master Series A95L OLED TV. Available in two sizes, 55-inch and 65-inch, this cutting-edge television is set to revolutionize home entertainment experiences with a range of impressive features.

Sony’s Bravia XR Master Series A95L OLED boasts the Cognitive Processor XR, designed to comprehend how the human eye focuses and analyzes images, delivering improved depth and contrast for an enhanced viewing experience. The processor also detects screen temperature and adjusts lighting accordingly.

The A95L series has the capability to upscale video quality close to 4K, regardless of the original content quality and source. The Processor XR enhances textures and details to minimize blur and interpolates frames between the original frames, resulting in smoother fast-moving sequences. Sony highlights that the TV features a self-illuminating OLED panel, ensuring color consistency across all viewing angles.

For gaming enthusiasts, the Bravia XR Master Series A95L OLED includes a ‘Game Menu’ with VRR (motion blur) enable/disable options and screen size customization. The TV supports HDMI 2.1, enabling 4K 120fps content input and auto low latency mode.

Sony’s Acoustic Surface Audio is integrated into the A95L OLED, transforming the display into an audio source. It also supports Sony XR Surround, providing a 3D audio experience through the TV’s built-in speakers, and is compatible with Dolby Atmos. The TV offers ambient optimization technology, adjusting sound and picture brightness based on room conditions, according to Sony.

Running on the Google TV platform, the Bravia XR Master Series A95L OLED is compatible with Apple AirPlay 2 and features built-in Google Assistant for voice search.

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Aryan VyasAryan Vyas
Aryan is the youngest tech enthusiast at Smartprix, with a deep passion for technology, automobiles, cricket, and Bollywood. He is a meticulous researcher and writer who write on a wide range of tech topics, including smartphones, laptops, wearables, and smart home device.


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