Sony India has announced the new Bravia XR Master Series A95K OLED TV powered by the Cognitive XR Processor with the new OLED panel. The processor claims to thinks like a human to offer an immersive experience to the consumers. The new processor includes features that customize and enhance home entertainment.

Sony Bravia XR A95K OLED TV: Price & Availability

The Bravia XR-65A95K is priced at Rs. 3,69,990 in India. It will be available from 8th August onwards via Sony offline and online stores.

Sony Bravia XR A95K OLED TV: Specs & Features

The TV is currently available in a single-size variant, which is 164cm (65-inch). The processor reproduced lifelike content upscaled to 4k quality by the XR Processor. Contrast Pro powers the OLED panel which gives more depth and texture with pure blacks and dazzling light. There is a temperature sensor and heat diffusion sheet for dissipating heat and utilizes Cognitive Processor XR to detect screen temperature and control precise light, delivering up to 200% as much color brightness as conventional OLED TVs.

XR Triluminos Max reproduces 3D color depth with human intelligence for naturally beautiful colors with the new OLED panel. There is the latest XR 4K upscaling and XR OLED Motion clarity that gives 4k action that is smooth, bright, and clear. The TV provides a best-in-class gaming experience with dedicated game mode with HDMI 2.1 compatibility, including 4k 120fs, Variable Refresh rate, auto low latency mode, auto HDR Tone and Auto Game Mode.

The TV comes with Bravia Core with the largest collection of IMAX enhanced movies with the highest quality Pure Stream 80mbps exclusively and completely free on Bravia XR TVs. The TV comes with less glare and gives immersive viewing with beautiful colors from every possible angle.

Bravia Cam will allow you to experience new features like gesture control, proximity alert, and ambient optimization pro. One can create a cinema at home with exceptional visual experience as it supports Dolby Vision, Dolby Atmos, IMAX Enhanced, and Netflix Adaptive calibrated Mode.

There will be complete harmony between picture and sound as the screen is a speaker with Acoustic Surface Audio+ and XR Surround with 3d surround upscaling. Supreme pictures and sound in every environment with Ambient optimization, light sensor, and acoustic auto calibration technology.

Viewers will be able to enjoy a superfluid Google TV user interface with handsfree voice search offering endless entertainment and works seamlessly with Apple AirPlay 2 and Homekit. The TV comes with a dual-style viewing position with an immersive edge futuristic design and flush surface metal bezel that helps to focus on the stunning picture.

Sony is committed to sustainability from the development process all the way through to the viewing experience. This year, select TV models are made with 99% recycled plastic material which has reduced the amount of virgin plastic up to 60%. TV packaging size has also been reduced.  


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