Samsung, the renowned technology giant, has expanded its smart TV range in India with the launch of a new Made-in-India OLED TV series featuring the powerful Neural Quantum Processor 4K. The latest range includes two series, namely S95C and S90C, available in three sizes: 77-inch, 65-inch, and 55-inch, with prices starting from ₹1,69,990.
Samsung S95C and S90C OLED TVs Features: Everything you need to now
As previously mentioned, Samsung’s OLED TVs are powered by the Neural Quantum Processor 4K, which enhances the entertainment experience by delivering incredible detail and remarkable screen brightness. The processor employs AI-based algorithms to analyze content on a scene-by-scene basis, while HDR OLED+ optimizes each frame for exceptional detail and visual quality.
Designed to cater to the needs of gaming enthusiasts, the Samsung OLED TV range boasts features like Motion Xcelerator Turbo Pro for high-velocity gaming, a 144Hz refresh rate, Game Bar, Mini Map Zoom, and Virtual Aim Point, among others. Additionally, the new range includes a built-in IoT hub with a calm onboarding feature and IoT-enabled sensors for light and sound control.
Samsung proudly claims that its new OLED TVs are the world’s first to be validated by PANTONE, offering accurate expression of 2,030 Pantone colors and 110 skin tone shades. Additionally, an intelligent EyeComfort Mode automatically adjusts the brightness level based on ambient lighting conditions.
To elevate the audio experience, the Samsung OLED TV range features wireless Dolby Atmos and OTS+ sound technology. The TVs are designed with an Infinity One Design, providing an immersive viewing experience with edge-to-edge pictures. Furthermore, the TVs come with an attachable one connect box, allowing for a clutter-free setup.
The Samsung OLED TVs are accompanied by a solar-powered remote with minimalistic keys. This eco-friendly remote requires no batteries and can be conveniently charged using indoor lighting or electromagnetic waves.
With the launch of its new OLED TV series, Samsung continues to demonstrate its commitment to innovation and delivering cutting-edge technology to consumers. The combination of the Neural Quantum Processor 4K and OLED panels sets a new benchmark for picture quality and elevates the overall TV viewing experience. As the market for premium TVs evolves, Samsung’s OLED range positions the company at the forefront of the industry.
Notably, this launch follows reports of Samsung signing a deal with LG Display to secure OLED TV panels. According to Reuters, LG Display will supply Samsung with high-end white OLED panels, specifically 77-inch and 83-inch variants. LG Display is expected to provide Samsung with 2 million OLED panels in 2024, followed by 3 million in 2025, and eventually reaching 5 million in 2026. After a brief hiatus from OLED technology, Samsung has made a comeback, having introduced its first QD-OLED TV last year. Samsung Display also supplies OLED panels for Sony’s inaugural QD-OLED TV.
Samsung OLED TVs Price in India
Regarding the newly launched OLED TV range, customers can make their purchases through leading retail stores across India or online via Samsung.com. As an incentive, consumers can enjoy up to 20% cashback on select bank credit cards and take advantage of easy EMIs starting at ₹2,990. Furthermore, all OLED smart TV models come with a 2-year warranty.
Commenting on the launch, Mohandeep Singh, Senior Vice President of Consumer Electronics Business at Samsung India, expressed the company’s commitment to pushing the boundaries of innovation with the new OLED TVs. Singh highlighted the combination of the Neural Quantum Processor 4K with OLED panels, resulting in exceptional picture quality. He also emphasized that the introduction of these new OLED TVs would further strengthen Samsung’s leadership in the premium TV market.