Samsung India has announced the launch of its premium Side-by-Side Refrigerator series in 2023. This new collection is entirely made in India and includes various India-specific features based on consumer feedback.
This all-new IoT-enabled line-up was created to meet the specific refrigeration needs of modern Indian consumers, such as adjustable storage, stylish exteriors, convenience through Connected Living, never-ending entertainment, energy efficiency, and more.
To reinforce Samsung’s ‘Powering Digital India’ vision, all models in the new range will be Wi-Fi enabled and integrated with Smart Things app capabilities.
It has a Convertible 5-in-1 mode for adjustable storage, Samsung’s Twin Cooling PlusTM technology for proper cooling, and Curd Maestro, which allows users to manufacture curd at home healthily and hygienically. Customers can now separate the curd-making chamber when it is not in use to save space.
Samsung has brought together its unique technologies for the first time in this new range to create a new benchmark in refrigeration, BESPOKE Glass Finish to increase the glam quotient, and IoT-enabled FamilyHub 7.0 to deliver entertainment and a connected living experience.
To appeal to modern consumers who want their style to shine through in all they do, the 2023 Side-by-Side refrigerators are available in four BESPOKE Glass Finish color options: Glam Deep Charcoal, Clean White, Clean Navy, and Clean Pink.
To provide a connected living experience, these refrigerators include Family Hub 7.0, which allows users to control their smart devices via the SmartThings app. It also offers limitless entertainment, cooking suggestions based on what’s in the fridge, food expiry reminders, and so on.
The AI Energy Saving Mode in the new line-up is based on Wi-Fi-based machine learning and adjusts fridge and freezer temperatures to save up to 10% on energy.
Price and Availablity
The new range also includes an industry-first 20-year warranty on Digital Inverter Motor compressors, ensuring product reliability and providing consumers with peace of mind.
The new line-up, priced at Rs 1,13,000 and above, will be available today across offline and online stores in 653L net capacity and four BESPOKE Glass Finish color options – Glam Deep Charcoal, Clean White, Clean Navy, and Clean Pink.
