TL;DR
- realme says 2026 will be the year its online business makes a comeback, with the P Series becoming the fastest-growing smartphone range on Flipkart in the first half of the year.
- As Francis Wong has said, young buyers “don’t buy hype; they buy truth”, so reviews, specifications and the creator’s credibility have become more important.
- The realme P4S pairs the Dimensity 7400 Ultra with a dedicated HyperVision+ AI chip, targeting gaming, visual processing, and AI workloads.
- realme wants dual-chip technology to reach phones below ₹20,000, but Wong says the current memory-cost crisis is preventing that move for now.
- Wong expects the P Series to redefine the mid-range over the next three years, with performance, gaming, battery life and practical AI at its core.
realme is trying to win back its online edge by returning to what worked: strong hardware, fast performance, and prices that push the competition.
Now realme is sharpening that formula with the P4s.
The P Series goes after young, online-first buyers, especially students. realme is focusing on gaming, battery life, display quality, and dedicated AI hardware.
The P4s brings that strategy to life. It runs on the MediaTek Dimensity 7400 Ultra and a dedicated HyperVision+ AI chip. You get a 6.78-inch 1.5K Samsung M14 AMOLED display with a 144Hz refresh rate, an 8,000mAh battery with 80W charging, and IP66, IP68, and IP69 protection.
The 8GB/128GB model starts at ₹34,999. The 8GB/256GB version costs ₹37,999, and the 12GB/256GB model is ₹41,999.
But the real story goes beyond specs. The P4s shows how realme plans to rebuild its online business.
Before the launch, Francis Wong, realme India’s CMO, gave an interview to Smartprix in which he discussed the development of the P Series, the company’s online comeback, its dual-chip strategy, the rising cost of memory, and his vision for where the P Series should be in three years.
realme says 2026 is a comeback year for its online business
Wong says the P Series became the fastest-growing range of smartphones on Flipkart in the first six months of 2026 and reached second place in market share.
realme also says it holds the number one position in the ₹10,000–₹15,000 segment and ranks in the top three in the ₹15,000–₹20,000 and ₹20,000–₹25,000 segments.
Wong sees those numbers as proof that realme’s online strategy is working again.
“Underlying these significant figures is something far more substantial: the success of our determined and long-term strategic approach.”
Wong says realme is focusing on what consumers actually want, not spreading resources thin across a crowded smartphone market.
That focus matters even more now, as memory and component prices keep rising.
“As memory costs go up and since consumers are price-conscious, we must be very careful about where we invest,” Wong said.
So realme is doubling down on high-impact, affordable features: big batteries, dedicated chips, and practical AI.
The P4s puts that approach to work.
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P now stands for Pioneer
Wong says the biggest change in the P Series isn’t a spec. It’s a clearer purpose.
With the P4 series, realme states that the “P” stands for Pioneer.
“It is about constantly pushing ahead, challenging what is possible in the segment, and pioneer the latest technology to the youth.”
realme has narrowed its target audience.
The P Series is now an online-first lineup built for young buyers, especially students.
That means the phone has to handle more than just gaming. Classes, entertainment, content, and staying connected are all part of what realme is building for.
Wong says this focus leads to three main priorities for the P Series: powerful performance, better gaming, and segment-leading innovation.
The P4s follows that formula.
The P4S packs 80W charging and an 8,000mAh battery. It uses a dedicated visual-processing chip for its 144Hz AMOLED display. You also get a 50-megapixel OIS main camera, an 8-megapixel ultrawide, and up to 12GB of LPDDR4X RAM with UFS 3.1 storage.
realme isn’t trying to win every spec battle. Instead, it puts its hardware budget where its audience will notice most.
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“They don’t buy hype; they buy truth”
Wong’s take on today’s young smartphone buyers is telling.
He says young buyers do their homework before spending. They compare specs, read reviews, and check if the people recommending products actually believe in them.
“They don’t buy hype; they buy truth,” said Wong.
This behavior matters for any brand. It’s even more important for a brand with an online-first strategy. By listening to users, realme can spot problems and respond faster with products that fit what people actually want.nds.
It also explains why realme is putting so much emphasis on performance and gaming with the P4s.
As Wong points out, research by Flipkart and Counterpoint indicates that performance has become one of the top two factors in smartphone upgrade decisions.
The P4s answers that demand with the Dimensity 7400 Ultra and HyperVision+ AI chip.
Why realme is betting on dual-chip performance
The P4s stands out for its dual-chip setup.
The MediaTek Dimensity 7400 Ultra handles the main processing. realme’s HyperVision+ AI chip handles visuals and AI tasks.
realme says this dedicated chip boosts frame rates, reconstructs images, and handles real-time AI rendering. That takes graphics load off the main SoC.
Features like AI HyperMotion, AI HyperClarity, and AI Always-On HDR aim to make gaming smoother and boost image quality. realme says they support up to 144fps in games like BGMI. The second chip isn’t just for show on a spec sheet.
“The true value of our dual-chip setup is not just the specification itself; it’s the seamless, high-performance experience that they deliver together.”
Dual-chip designs usually show up in pricier, performance-focused phones.
realme was the first to bring dual-chip tech to the ₹30,000 mid-range with the P4 Pro. Now it’s pushing that effort to lower price points with the P4s.
The P4s pairs this setup with a 6.78-inch 1.5K Samsung M14 AMOLED display. It supports a 144Hz refresh rate, HDR10+, and claims up to 6,500 nits of brightness.
You also get a vapor chamber (7,000 sq mm), a graphite area of 13,624 sq mm, and a claimed 3,000 Hz touch sampling rate.
The goal is clear: the second chip should matter as hardware and as part of a bigger gaming and visual-performance system.
Memory costs are putting a brake on the dual-chip push.
Still, realme can’t push this strategy any further right now.
Wong says realme wanted to bring dual-chip setups to phones under ₹20,000, but rising memory costs make that tough.
“We would have brought it to even 20K below price segments if the Memory Cost Crisis is not here in 2026.”
He doesn’t see this as a permanent block.
“The crisis will end one day and I have the confidence that even budget smartphone can come with dual chip architectures.”
That comment points to a key part of realme’s strategy.
realme isn’t dropping its value-for-money approach. Instead, it’s finding tech from expensive phones and bringing it to lower price points when possible. The P4s is another step in that process.
The P4s puts battery life alongside performance
Battery choice is another big hardware call.
The P4s packs an 8,000mAh battery and supports 80W wired charging.
That’s a big part of the phone’s value, especially for students who spend all day away from a charger.
realme puts the battery alongside the gaming chipset, 144Hz display, and cooling hardware. For realme, endurance is part of performance, not a separate feature.
The phone weighs about 208 grams and is 8.6mm thick. That’s the trade-off realme made between battery size and portability.
The P4s also gets IP66, IP68, and IP69 ratings for dust and water resistance. That adds durability, even though the phone is built mainly for performance.
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realme’s P Series isn’t trying to be a gaming phone alone
Even with all the focus on performance, Wong doesn’t see the P Series as just a gaming lineup.
The goal is to build a phone for young people that handles everything they do all day.
That’s why realme combines gaming performance with display tech, a big battery, and AI features.
The P4s ships with realme UI 7.0 on Android 16, and the company promises three years of OS upgrades and four years of security updates.
The camera setup is simple: a 50-megapixel main sensor with two-axis OIS, an 8-megapixel ultrawide, and 4K video at 30fps.
That hardware mix makes realme’s priorities clear. The P4s isn’t chasing the best camera. It’s all about performance, endurance, gaming, and display tech.
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What happens to the P Series over the next three years?
Wong has an ambitious answer.
“Three years from now, the P Series won’t just compete in the market—it will completely redefine what users expect from mid-tier smartphones and dominate the segment.”
realme sees the P Series evolving in stages.
The P1 series proved you could get both performance and style without big price hikes. The P2 series improved display and build quality. The P3 series refined the experience for young buyers.
realme states that the P Series has now reached three million units in global shipments.
The P4 generation builds on that with gaming performance, smooth everyday use, and practical AI, without losing the value that made the series a hit.
Wong says any single spec won’t define the P Series.
Instead, it will offer a mix of unstoppable gaming performance, fast and smooth performance, and practical AI features, while keeping the value consumers expect from the range.
The bigger challenge for realme
The P4 hits an interesting point in the Indian smartphone market.
People expect more now, but rising component costs make it harder for companies to keep the aggressive pricing that defined the online smartphone boom.
So brands are getting more selective.
Instead of chasing every spec, realme is betting that big batteries, dedicated chips, strong gaming, and useful AI matter more to its audience than a long spec sheet.
That strategy drives the P4s.
Instead of just chasing faster charging, the P4s packs an 8,000mAh battery. It doesn’t rely only on the main SoC. It adds a dedicated visual-processing chip. You get a 144Hz Samsung M14 AMOLED display and serious cooling, even if the camera setup stays basic. realme philosophy Wong described: figure out what young buyers really want, spend money there, and keep the rest in check.
The real question is whether that formula will keep working as smartphone costs rise.
Right now, realme sounds confident.
The P Series isn’t just another affordable performance range. realme wants it to set the standard for what consumers should expect from the mid-range.
If Wong’s three-year ambition is any sign, realme thinks the P Series is just getting started.
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