OpenAI has finally entered into the Search Engine Market. Yes, you heard it right Google might soon have stiff competition from OpenAI’s search engine. There have been whispers for months about how OpenAI is working on its own AI-powered search engine. It was first reported in February followed by Bloomberg making the same claims in May. The Verge also reported about how OpenAI has been trying to aggressively poach Google employees for a search team.
Now, all that has materialized with OpenAI announcing the prototype of its AI-powered search Engine called the SearchGPT. SearchGPT comes with real-time access to information across the internet. The prototype has gone live and those who want to experience it can join the waitlist here.
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SearchGPT: Capabilities
The SearchGPT search engine has a large textbox that asks the question ‘What are you looking for?’ When the user keys in his/her queries, the results don’t include links only, but an organized set of information that makes sense. For example, if you want to know about music festivals or food festivals around the world, the search engine will summarize its findings and present short descriptions of events followed by an attribution link.
If you want to learn about planting any plants or taking care of them, the search engine offers step-by-step information on how that can be done. After the results, you can also ask follow-up questions or tap on the sidebar to open links.
SearchGPT also comes with ‘Visual Answers’ but how this works isn’t clear yet.
The search engine is merely a prototype for now. It is powered by the GPT-4 family of models and will be available to 10,000 test users at launch. The spokesperson of OpenAI told The Verge that the company is working with 3rd-party partners and using direct content to make the search feeds even better. The ultimate goal is to integrate SearchGPT into ChatGPT.
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SearchGPT: A Threat to Google?
OpenAI’s SearchGPT can be the start of something that will become a threat to Google in the future. Google has been rushing to offer AI features across Chrome so that users don’t flock to competitors. OpenAI has also entered into a direct competition with startup Perplexity which calls itself an AI answer engine.
The best part about OpenAI is that it is taking lessons from the mistakes its competitors are making and adopting a different approach. It has developed SearchGPT in partnership with organizations like The Associated Press, Vox Media, and The Wall Street Journal. These news partners give valuable feedback and OpenAI uses their input to better their Search engine.
Publishers will have the ability to manage their presence in OpenAI Search features and decide not to contribute their content to the training of OpenAI’s models, while still being accessible through searches.
The responses will have a clear, in-line, named attribution and links making them better than the results of other search engines.
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How does prototype release help OpenAI?
Rolling out the SearchGPT prototype can help OpenAI in many ways. Firstly, if the results are wildly incorrect, the company can say it’s just a prototype. Attributions might also be wrong or the search engine might rip off articles in wholesale. It is easier to come across all these issues with the prototype version so that when it goes public, the errors are almost negligible.
SearchGPT will be free during its initial launch and there will be no ads right now. OpenAI might start monetization in the future, but there is no information about how that will work till now.
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