Micromax forays into PC market with Canvas Lapbook L1161 for 13,999 INR

The desi mobile manufacturer Micromax is now testing new waters by entering into laptop segment by launching Canvas Lapbook L1161 in India. The maker is expecting to gain 10 percent market share in the coming months.

The Lapbook sports an 11.6 inch HD IPS screen along with 32GB of onboard storage and a quad-core Intel Atom processor which could clock up to 1.83GHz (burst mode). For the operating system, Micromax has trusted upon Windows 10, which is quite a rage these days. As per company claims, 5000 mAh battery inside should deliver up to 11 hours of backup.

The device comes with an expansion slot to expand storage up to 64GB. Alongside this, the Lapbbook comes with two USB 2.0 port which could be used to plug-in external hard disk or thumb drive to further augment storage. On the connectivity part, it comes with an HDMI port, built-in WiFi and Bluetooth 4.0. The all new Lapbook weighs around 1.3 kg and will be exclusively available on Snapdeal for 13,999 INR.

At the launch event Mr. Shubhajit Sen, CMO, Micromax Informatics Limited, said, “Micromax has always strived to bring the best technology innovations to close the gap between consumer needs and available devices. We are pleased to partner with Intel and Microsoft to bring a device for our customers which gives them complete freedom – freedom from piracy as it comes with genuine Windows 10, freedom from restrictions thanks to the super-fast Intel processor, long-lasting battery & lightweight design giving them freedom to do whatever they want because it is their own personal device.”

“We strongly believe that productivity devices will be the devices of the future and we will continue to bring highly desirable innovations for the deserving Indian consumers. With our entry into the laptop category, we aim to drive the growth of the category and garner a market share of 10% in 12-18 months.” He further added.

Micromax Canvas Lapbook Specifications:

• Intel Atom Processor (up to 1.83GHz)
• Pre-installed Windows 10
• 6-inch HD IPS display
• 5000 mAh battery; 11 hours nonstop usage
• Expandable memory up to 64GB
• Dual speakers
• Wi-Fi; Bluetooth 4.0
• 2 USB 2.0; 1 HDMI port
• 7-day onsite service
• 1-year warranty