Micromax expands its Canvas with Mega Series

Ahead of Christmas, Micromax has officially introduced a fresh Canvas Mega Series with two new XL size phone – Canvas Mega E353 and Canvas Mega 4G Q417. With these two new devices company aim to address the productivity and entertainment needs of today’s younger generation. The Indian smartphone manufacturer is hopeful that it will strengthen its position in Indian phablet market with these two devices.

The Canvas Mega E353 features a 5.5inch HD IPS screen for a pleasant multi-media experience. Underneath its hood silently roars a 1.4 GHz octa-core processor alongside 1GB RAM and 8GB ROM. It sports a 13mp rear camera and 5MP Fixed Focus (FF) front camera. Canvas Mega E353 runs Android Lollipop 5.1 and comes with a 2820 mAh battery.

Similarly, Canvas Mega 4G Q417 gets to flaunt a 5.5-inch HD IPS screen. A 1.3 GHz Mediatek MT6735 quad-core SoC which is an entry level 64 bit processor. It wears a 13MP optics at the back, and 5MP front camera with a fixed focus. Like Canvas Mega E535, it also runs on Android Lollipop 5.1.

“Phablet market has grown exponentially in the last quarter with over 200% growth in the segment. With more than 70% of neo-users in the age group of 15-24 years extensively streaming videos on their smartphones; the growth of phablet market has been triggered exponentially. At Micromax, we believe that large screen smartphones will surely address some major consumers’ pain points by providing users with a better viewing experience and more productivity on-the-go,” said Vineet Taneja, CEO, Micromax Informatics.

The Canvas Mega E353 and Canvas Mega 4G Q417 have priced Rs. 7,999 and Rs. 10,999 respectively.

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