Instagram’s Flipside: Game Changer In Terms Of Privacy Or An Extention Of Posting To Close Friends?

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Instagram allows users to connect and bond with each other by sharing photos and engaging with others’ posts. However, in day-to-day usage, people often follow or get followed by users they don’t really know. In such a situation, it becomes awkward to post on the platform. And even though there’s a feature that enables users to post with their close friends, Meta is working on something new called “Flipside.”

Flipside Or Post To Close Friends?

Meta is working on a private section for sharing photos and videos with select followers on Instagram. The feature is called Flipside, and consultant Matt Navarra spotted it in action.

It will enable users to create a private feed that won’t be visible to everyone. Essentially, Flipside enables users to create a separate space for photos or videos that users might not want to post on their publicly available feed.

Currently, users post to close friends or switch to a private account to restrict their viewership. However, Flipside should solve this issue by allowing users to keep their accounts public while making certain posts accessible to a select group.

Hence, the feature will enable users to keep their profiles public while keeping some parts private. However, that is the extent of information on Instagram’s purported Flipside feature.

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Shikhar MehrotraShikhar Mehrotra
Shikhar Mehrotra is a seasoned technology writer and reviewer with over five years of experience covering consumer tech across India and global markets. At Smartprix, he has authored more than 1,700 articles, including news stories, features, comparisons, and product reviews spanning automobiles, smartphones, chipsets, wearables, laptops, home appliances, and operating systems. Shikhar has reviewed flagship devices such as the iPhone 16, Galaxy S25+, and Sennheiser HD 505 Open-Ear headphones. He also contributes regularly to Smartprix’s growing automotive section.

With a deep understanding of both iOS and Android ecosystems, Shikhar specializes in daily tech news, how-to explainers, product comparisons, and in-depth reviews. His DSLR photography in product reviews is recognized as among the best on the team.

Before joining Smartprix, Shikhar wrote for leading publications including Forbes Advisor India, Republic World, and ScreenRant. He holds a Bachelor of Arts in Journalism and Mass Communication from Amity University, Lucknow.

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