India launched its own social media platform ‘Elyments’ on July 5. The nation’s Vice-President Venkaiah Naidu took the opportunity to present the social media super app through an online event.

The app comes with features unified from other major social media applications to develop a powerful platform. Elyments will give a close competition to Facebook, Instagram, and WhatsApp.

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The new social media platform is created indigenously in India by over 1,000 IT professionals who are also volunteers of Art of Living. The Elyments app is available on Google Play Store and Apple App Store across the world. The app has already seen more than 1 lakh downloads.

Features on Elyments Social Media App

The Elyments app is currently available in 8 Indian languages and is planned to be availed in other linguistics. The users can connect and converse with friends, share updates, and discover interests with like-minded people to build a network with them. The Elyments also has support for voice and video calls similar to Facebook and WhatsApp.

To make the social postings interesting, the photography feature of Elyments is given inbuilt filters and augmented reality (AR) characters. The app also has features to update with activities, events, and news around the globe. 

The government has focussed on meeting the data security needs on the app by providing end-to-end encryption. The servers are hosted in India for securing data. “Elyments is a global platform for people of all walks of life to come together, converse, learn, and grow together,” the app developers said at the launch.

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The motive to develop ‘Elyments’

The scuffle between India and China has given a boost to Boycott China movement in the country. Prime Minister Narendra Modi had earlier addressed the nation for the AatmaNirbharBharat campaign and invited the citizens for Made in India initiative. The Indian government has also banned 59 Chinese apps on June 30.

Vice-President Venkaiah Naidu said, “I call upon every Indian to rise to the occasion and adopt this campaign as his or her own. We can certainly chase the dream of transforming “Local” India into a “Glocal” India by using our resources wisely and strategically.”


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