HTC brings out U Play featuring its very own AI – Sense Companion

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HTC has started off 2017 on a high note by introducing two new smartphones as a part of its latest U series – the U Play and U Ultra. The U Play is a compact smartphone, that can easily fit into your palm and can be termed as a smaller version of the much bigger U Ultra.

The U Play features a 5.2-inch screen, Gorilla Glass protection on both front and back, and a metal frame sandwiched between them. Alongside the U Ultra, the phone is one of the company’s first to feature the Sense Companion, reportedly HTC’s very own AI assistant.

U Play Colors

Also Read: HTC’s U Ultra Shines In An All-Glass Design

The U Play is powered by an octa-core MediaTek Helio P10 processor along with 3 to 4GB RAM. Coming in two storage variants of 32GB and 64GB, the phone runs on Android 6.0 Marshmallow.

The U Play features a Hybrid SIM slot along with a front mounted fingerprint scanner and packs a 2,500mAH battery.


Prima facie, optics seem to be the U Play’s strong point. The phone features powerful 16MP front and back cameras having f/2.0 aperture for photography purposes. While the primary camera offers features like Optical Image Stabilization along with PDAF, the one in the front has a 28mm wide-angle lens and offers the choice to switch to the UltraPixel mode.

The phone is likely to start shipping in March and will be available in three colors- Sapphire Blue, Cosmic Black and Cosmetic Pink. As of now, the 64GB variant of the phone is available in Taiwan for US$ 438 (Rs. 29,800).

HTC U Play Specifications

Model HTC U Play
Display 5.2-Inch Full HD, Super LCD
Processor MediaTek Helio P10 processor
Internal Storage 32GB/64GB, expandable up to 2TB
Software Android Marshmallow 6.0
Primary Camera 16MP rear, f/2.0 aperture
Secondary Camera 16MP selfie camera, f/2.0 aperture
Dimensions and Weight 145.99 x 72.9 x 3.5-7.99mm and 145 Grams
Battery 2500mAh, fast charging
Others 4G VoLTE, Dual band WiFi, Bluetooth, GPS, USB 2.0 Type-C, Hybrid SIM, NFC
Price Approx. Rs. 29,800/-
Anurag SharmaAnurag Sharma

Passionate Storyteller, Occasional Writer. \m/ Journalism Undergrad. Trying to win at life one sentence at a time. Why so serious? Let's put a smile on that face. 8)

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