Disney+ Hotstar Takes Cue from Netflix, Plans to Curb Password Sharing in India

Main Image
  • Like
  • Comment
  • Share

In India, following Netflix’s lead, another major streaming giant, Disney+ Hotstar, is implementing measures to address password sharing among its premium users. According to reports, the company intends to enforce a new policy that will restrict premium account holders from logging in from a maximum of four devices. This step is aimed at curbing password sharing, a significant concern in Disney’s thriving market.

Reuters reported that Disney is emulating Netflix, which had already introduced a similar policy in over 100 countries back in May. Netflix subscribers were informed that sharing the service with individuals outside their households would require an additional payment.

Presently, premium Disney+ Hotstar accounts in India allow logins on up to 10 devices, despite the official website mentioning a limit of four. However, the company has internally tested the policy enforcement and is planning to implement it later this year, with the primary objective of capping logins at four devices for premium accounts.

According to Reuters undisclosed sources, it is anticipated that some users may be inclined to purchase their own subscriptions once the new restrictions are in effect. Disney initially aimed to attract subscribers by being lenient with the four-device login policy, hoping they would eventually opt for individual accounts after experiencing the service through password sharing.

India’s streaming market has witnessed immense popularity with platforms like Disney+, Netflix, Amazon, and JioCinema, owned by billionaire Mukesh Ambani. Projections by Media Partners Asia indicate that the Indian streaming industry will grow into a $7 billion market by 2027.

Among these platforms, Hotstar is the market leader with approximately 50 million subscribers, as reported by industry data.

The decision to delay enforcing the four-device login policy for Disney+ Hotstar in India was attributed to the company’s desire to avoid inconvenience for premium users. Internal investigations also revealed that only around 5% of premium subscribers logged in from more than four devices. However, with the forthcoming changes, this restriction will also apply to the more affordable plan, limiting usage to only two devices.

Media Partners Asia’s research data showed that Disney’s Hotstar dominated India’s streaming market between January 2022 and March 2023, capturing an impressive 38% of viewership, while competitors Netflix and Prime Video each held 5%.

In addition to the device login policy, Walt Disney is actively exploring potential options for its India digital and TV business. Internal discussions are ongoing to identify a joint venture partner or explore the possibility of selling the business, indicating Disney’s commitment to adapting and expanding its presence in India’s rapidly growing streaming market.

Aryan VyasAryan Vyas
Aryan is the youngest tech enthusiast at Smartprix, with a deep passion for technology, automobiles, cricket, and Bollywood. He is a meticulous researcher and writer who write on a wide range of tech topics, including smartphones, laptops, wearables, and smart home device.

Related Articles

ImageRealme GT 6 vs Xiaomi 14 Civi Camera Showdown: Which Camera Wins?

In the vibrant jungle of smartphones, the quality of your captured memories often depends on the camera’s prowess. Cameras especially become a core feature once you go up the price ladder. Today, we pit two fierce competitors against the Realme GT 6 and the Xiaomi 14 Civi. Both phones feature almost identical hardware: a primary …

ImageDisney+ Hotstar: How it differs from the competition?

Disney+ Hotstar is finally here in India. The app now boasts a wide catalog of shows and movies from Disney studios along with the preexisting Hotstar content. And that’s one more strong OTT choice for us Indians confined to our homes due to Coronavirus. In the revamped app interface, there’s a dedicated Disney+ section. Now, …

ImageDisney+ Content Coming To India Post IPL 2020; Hotstar Could Overhaul Its Plans

Recently Walt Disney launched its Disney+ streaming service in the U.S, Canada, and the Netherlands. In less than 48 hours from its official launch, Disney Plus has managed to hit 10 million subscriber market. It will be hitting Australia and New Zealand next week. As for India, the service is likely to arrive in the …

ImageDisney+ Password-Sharing Crackdown To Begin In June, Will Expand Globally By September

Password sharing has always been a hurdle in the growth of OTT platforms. While Netflix, the popular streaming platform, has taken several drastic steps to curb the unauthorized sharing of passwords, Disney+ is also moving in the same direction. In an interview with CNBC, Disney’s CEO, Bob Iger, said the company plans to foray into password sharing …

ImageThese New Airtel Recharge Plans Offer A Free Netflix Or Hotstar Subscription: Check Price Here

Airtel India, the country’s second-largest telecommunications provider, has launched two new prepaid recharge plans with bundled OTT services. While one of these plans offers access to Disney+ Hotstar, the other provides a Netflix subscription. In both cases, the duration of the complementary OTT service is similar to that of the plan’s validity. That said, here …


Be the first to leave a comment.