Asus Zenfone Zoom with 13MP 3X Optical Zoom Camera launched at 37,999 INR

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Asus is betting big on its latest photography-centric phone Zenfone Zoom, the slimmest phone (12mm) with 3X optical zoom. The handset was first introduced at CES 2015 and comes almost a year late to India. The handset will retail on Flipkart for 37,999 INR. With Zoom flash and Zoom tripod bundle, you can buy it for 39,999 INR.

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The phone claims to be world’s “most advanced photography-focused smartphone” with its prominent features being a 13-megapixel camera with 3X optical zoom, laser autofocus, optical image stabilization, a 10-element lens designed by Hoya and True Tone Flash. The rear camera sensor has been sourced from Panasonic.

The company promises a DSLR like photography experience with Zenfone Zoom which is also equipped with a 5-megapixel camera at the front for selfies.

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Speaking of other specifications, the ZenFone Zoom includes a 5.5-inch display with a 1920 x 1080 resolution along with a 403ppi and Gorilla Glass 4 for protection against scratches. The phone is powered by an Intel Atom Z3590 SoC coupled with PowerVR G6430 GPU and 4 gigs of RAM. It comes with 128GB internal storage which can be bumped up to 128GB via a microSD card.

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The come out of the box running on Android 5.0 Lollipop with Asus ZenUI layered on top. It is packed with a 3000mAh battery which can’t be replaced or removed by user. In terms of connectivity, it supports e 4G, Wi-Fi, WiFi-direct, GPS with A-GPS/GLONASS, Bluetooth 4.0, and microUSB 2.0 port.

Key Specifications of Asus Zenfone Zoom:

Model Asus Zenfone Zoom
Display 5.5-inch IPS HD display, 1920x1080p
Processor 2.3 GHz quad-core Intel Atom processor Z3590
RAM 4GB RAM
Internal Storage 128GB internal memory, 128GB MicroSD card support
Software Android 5.0 Lollipop; ZenUI
Battery 3000 mAh, fast charging
Others 4G, 3G, 2G, WiFi, Bluetooth and micro USB
Price 37,999 INR
Deepak RajawatDeepak Rajawat
Experienced technology journalist with over 7-years of experience. Before embracing online journalism, he has worked with several legacy publications including print editions at Hindustan Times and The Statesman. He also has a keen interest in Sports, which he used to cover with equal enthusiasm in his early career.

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