Acer Forays into Consumer Electronics Arena: Launches air purifier, fans, & other gadgets

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Acer, a leading laptop brand has forayed into Consumer Electronics under the branding Acerpure. The company has launched various products like Air Purifiers, Cozy Air Circulator Fans, Televisions, and much more under the Acerpure branding. At the launch event, Acer representatives also talked about this move into the consumer electronics segment wherein the brand announced a range of air purifiers, water purifiers, circulator fans, vacuum cleaners, grooming products, and more.

Acerpure Consumer Electronics: Price & Availability

Acerpure Air Purifiers come in the following models-

  • Acerpure Cool C1
  • Acerpure Cool C2
  • Acerpure Pro P2
  • Acerpure Pro P3

These have a starting price of Rs. 9990 in India.

The Acerpure Cozy Air Circulator Fans start from Rs. 7490.  

The Vacuum Cleaner portfolio includes the following models-

  • Acerpure Clean D1
  • Acerpure Clean WD1
  • Acerpure Clean R1
  • Acerpure Clean R2

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The water purifier lineup includes

  • Amrit Premium Pro
  • Amrit Elite
  • Amrit Supreme
  • Acerpure Aqua

The prices of vacuum cleaners, water purifiers, and personal care products have not been announced yet. They will be announced in the upcoming days.

The products will retail via Acer Online Store and other Acer Exclusive Stores along with leading e-commerce portals.

Acerpure Air Purifiers: Details

The series includes four models- Acerpure Cool C1, Acerpure Cool C2, Acerpure Pro P2, and Acerpure Pro P3. The first three are 2-in-1 air circulator models while the fourth one is a UVC air purifier. All these come with LCD displays and have various sensors to monitor air quality. The Cool C1 model and Cool C2 model have multi-directional swing with four timer modes while the Pro P2 has a touch panel. The Cool C1 and Pro P2 feature 3-in-1 HEPA filters to purify air while the Cool C2 and Pro P3 have 4-in-1 HEPA filters.

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Acerpure Vacuum Cleaners: Details

The vacuum cleaner portfolio has Clean D1, Clean WD1, Clean R1, and Clean R2 models. These are cordless vacuum cleaners with BLDC motors along with a removable brush roll and a detachable battery pack.

The Clean D1 packs a 2500mAh battery that will give a 60-minute runtime, while the Clean WD1 packs a 3000mAh battery that will give 35 minutes of runtime.

Clean R1 and Clean R2 offer automated cleaning with wet and dry mopping. Clean R1 offers a working time of 110 minutes while Clean R2 offers 300 minutes of working time. Both need five hours to recharge and a noise level of 65 dB. The vacuum cleaners can climb the 20mm threshold. The Clean R1 uses 4000Pa suction power with a 3200mAh battery while the Clean R2 uses 5000Pa suction power with a 5200mAh battery.

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Acerpure Water Purifiers: Features

The water purifier lineup includes Amrit Premium Pro, Amrit Elite, Amrit Supreme, and Acerpure Aqua Models. The water purifiers come with 8.7L storage.

Acerpure Televisions: Details

Acerpure TVs are available in four sizes from 32-inch to 65-inch. These come with enhanced contrast, deeper blacks, and high brightness levels. The Televisions from Acerpure are equipped with Dolby Atmos, a bezel-less design, and various connectivity options. It will diversify its TV lineup with OLED TVs, mini LED TVs, Gaming TVs, and more in upcoming months.

Acer has also launched Acerpure Air Circulator Cozy Fans, handheld vacuum cleaners, robotic vacuum cleaners, hair dryers, and a hair styler during the event. More details about all these products will be known soon.

The brand aims to launch refrigerators, ACs, Washing machines, and much more in the Indian market in the upcoming months. All the devices will be ‘Made in India’ by Dixon Technologies.

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Shivangi AgarwalShivangi Agarwal
Shivangi is an honours graduate in English from Delhi University with a passion for reading and writing. Always keen to know more about the latest gadgets, when she is not reading about tech, she loves listening to Hindi music and grooving to the latest Hindi beats.

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